Target's 'All Squared Away' commercial highlights a plaid home decor collection that is both eye-catching and vibrant. The popular department store is known for offering affordable clothes, beauty products and home decor items that marry style with accessibility.
This commercial shows viewers how to create a chic and fun room setting while sticking to a budget and enlists the help of interior designer Emily Henderson.
Henderson stars in the ad and arranges a playful room setting, equipped with a l-shaped sofa, square-shaped poufs, a wooden table and various other decor accents that are available at Target stores. All Squared up highlights the retailer's plaid-specific product range and ends with a patterned backdrop that flashes the brand's 'Expect More, Pay Less' slogan.
What Makes This Trend Stand Out
- Pattern-enriched Furniture
- Creating furniture designs that incorporate bold patterns and vibrant colors for a visually striking and unique look.
- Affordable Home Decor
- Providing stylish and accessible home decor options that cater to budget-conscious consumers.
- Interior Design Collaboration
- Partnering with recognized interior designers to showcase creative and budget-friendly room settings using available products.
Sectors Adopting This
- Retail
- Exploring innovative ways to showcase home decor collections and attract budget-conscious consumers.
- Furniture
- Incorporating bold patterns and vibrant colors into furniture designs to offer unique and visually appealing options.
- Advertising
- Collaborating with interior designers to create engaging ads that demonstrate creative room settings using specific product ranges.
