This United Nations ad, announced at the Cannes Lions festival back in June, is historic in that it is the first truly global cinematic ad being showcased on screens around the world. The ad stars animated animal characters playing the role of United Nations delegates, and none other than Liam Neeson voicing the all-important role of God.
Supported by the Global Cinema Advertising Association, the ad was developed by director and noted humanitarian Richard Curtis. The animated animal characters were developed by Aardman Animations, the company behind Wallace and Gromit.
The United Nations ad aims to spread the message of the goals devised by the international community to make the world a better and more livable place. Therefore, the use of cinema campaigns to spread the ad around the world makes great sense, while the impressive animations and narrations make this campaign tailor-made for the cinematic medium.
Key Themes Behind This Trend
- Global Cinematic Advertising
- The use of cinema screens to showcase global ad campaigns presents an opportunity for businesses to reach a wide audience and create impactful experiences.
- Animated Advertising
- The use of animated characters in ads offers a unique and engaging way to capture audience attention and deliver messages effectively.
- Collaborative Promotions
- Collaborations between organizations, filmmakers, and advertisers can create powerful campaigns that promote important causes and generate widespread awareness.
Where This Applies
- Film and Entertainment
- The film industry can leverage cinematic advertising to not only promote movies but also partner with organizations to spread important messages and create meaningful impact.
- Advertising and Marketing
- The advertising industry can explore the use of animated characters in ads to create memorable and impactful campaigns that resonate with audiences.
- Non-profit and Humanitarian
- Non-profit organizations can collaborate with filmmakers and advertisers to create animated ads that raise awareness about important causes and mobilize support.
