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35 Millennial Socializing Innovations

From Crowdsurfer Workouts to Craft Beer College Courses

— March 28, 2017 — Lifestyle
These Millennial socializing examples range from niche crowdsurfer workouts to craft beer college courses. While Grand Rapids Community College's craft brewing program helps students turn their passion for local beers into a fulfilling hobby or career, examples like Gym Box and Stubhub's fitness event are designed to appeal to concert goers with an appreciation for non-traditional workouts.

Other Millennial socializing innovations to take note of include immersive art events that combine installation pieces with artisanal food and beverage offerings, along with supermarket wine popups that make luxury more accessible.

Prizing memorable experiences offer material goods, Millennial audiences are sure to love these interactive, educational and most imporatantly, fun events. Rounding off this list are dine-in movie theater experiences that are inspired by nostalgia and zero gravity music festivals that combine daring stunts with exciting brand activations.
7
Score
Popularity
Activity
Freshness
57
Boozy Seafood Marathons
Boozy Seafood Marathons
Le Marathon du Medoc Feeds Racers On the Course With Oysters and Wine
<
56
Anime-Themed Pubs
Anime-Themed Pubs
Abbotts Hotel in Australia Featured a Pokémon Menu for a Limited Time
<
55
Operatic Beer Pairing Events
Operatic Beer Pairing Events
'Hopera' Pairs Beers with Famous Arias
<
54
Social Juice Bar Tours
Social Juice Bar Tours
Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
<
53
Banned Music Concerts
Banned Music Concerts
Forbidden Songs is a Live Event That Will Feature Banned Music from All Over
<
52
Traveling Latin Food Events
Traveling Latin Food Events
Vancouver's Sabores CDMX Festival Celebrates Mexico City's Fare
<
51
Bottomless Wine Devices
Bottomless Wine Devices
This New Technology Lets Scientists Create Endless Sources of Wine
<
50
No-Frills Bartending Schools
No-Frills Bartending Schools
Toronto's BareBones Bartending School Makes Mixology More Accessible
<
49
Nostalgic Automotive Pop-Ups
Nostalgic Automotive Pop-Ups
Renault is Introducing Its Clio Model as "the Original Millennial"
<
48
Curated Millennial Vacations
Curated Millennial Vacations
Thrillist is Offering Authentic City-Based Trips for Millennials
<
47
Tea-Based Cocktail Bars
Tea-Based Cocktail Bars
The 'Brew' Pub Only Serves Hot Loose Leaf Tea & Cool Tea Cocktails
<
46
Dating-Style Homebuyer Events
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
<
45
Avocado-Themed Music Festivals
Avocado-Themed Music Festivals
Avocado Oil Company Chosen Foods is Sponsoring 'Avolution Fest'
<
44
Disney-Inspired Bottomless Brunches
Disney-Inspired Bottomless Brunches
'When You Wish Upon A Brunch' Takes Place at The Aeronaut
<
43
Exploration-Focused Hotels
Exploration-Focused Hotels
The Assembly Hotel Brand Encourages Millennial Travelers to Explore
<
42
8-Bit Pop-Up Bars
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
<
41
Rugby-Themed Beer Gardens
Rugby-Themed Beer Gardens
Toronto Wolfpack Rugby and The Craft Guys Partner for Local Games
<
40
Millennial-Focused Cruise Tours
Millennial-Focused Cruise Tours
Kesha's Weird & Wonderful Rainbow Ride is a Cruise Ship Festival
<
39
Social Blockchain Campaigns
Social Blockchain Campaigns
Bacardi Blockparty Used Blockchain to Send Out Event Invitations
<
38
Zero-Gravity Music Festivals
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
<
37
Festival-Commemorating Beer Art
Festival-Commemorating Beer Art
Bud Light's Sxsw Branding Offers a Diversion for the Brand
<
36
Unassuming Cocktail Lounges
Unassuming Cocktail Lounges
The 'Downtown Cocktail Room' Serves Up Complex Drinks in a Cozy Space
<
35
Hockey Fan Festivals
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
<
34
Virtual Reality Jewelry Mirrors
Virtual Reality Jewelry Mirrors
Swarovski Hosted the Sparkle Pop-Up to Connect with Millennials
<
33
Avocado-Centric Exhibits
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
<
32
Crowdsurfer Workout Classes
Crowdsurfer Workout Classes
Gym Box and Stubhub Teamed Up to Offer a 'Crowd Surf Ready' Class
<
31
Beer Pairing Snack Menus
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
<
30
Helicopter Yoga Excursions
Helicopter Yoga Excursions
This Luxury Yoga Experience Helps People Find Peace in Remote Areas
<
29
Craft Beer College Courses
Craft Beer College Courses
This New College Program Gets Students Ready for the Beer Industry
<
28
Beer-Pong Inspired Party Games
Beer-Pong Inspired Party Games
The 'PlingPong' Ping Pong Game is Suitable for Players of All Ages
<
27
Mobile Nitro Brew Bars
Mobile Nitro Brew Bars
Shift Coffee Bar Offers Artisanal Beverages on Wheels
<
26
Temporary Millennial-Targeted Eateries
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
<
25
Tiki-Themed Pop-Ups
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
<
24
Transformative Art Festivals
Transformative Art Festivals
This City-Wide Art Initiative in Arkansas Creates an Outdoor Gallery
<
23
Dine-In Movie Theates
Dine-In Movie Theates
This Cinema Boasts a From-Scratch Kitchen and Full Bar
<
22
Illuminated Music Festival Flowers
Illuminated Music Festival Flowers
These Music Festival Lights Take the Shape of a Large Flower
<
21
Experimental Urban Brewpubs
Experimental Urban Brewpubs
Toronto's 'Halo Brewery' Specializes in Unique Flavor Combinations
<
20
Robotic Cocktail Makers
Robotic Cocktail Makers
This Robotic Mixologist is Powered by People’s Tweets
<
19
Lyric-Transmitting Beer Cups
Lyric-Transmitting Beer Cups
The Brahma Valley Music Festival Featured Helpful 'Copokê' Glasses
<
18
Debuting Designer Pop-Ups
Debuting Designer Pop-Ups
Cherry Los Angeles' Introductory Pop-Up Store is Red-Accented
<
17
Self-Serve Pub Bars
Self-Serve Pub Bars
The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs
<
16
Multi-Sensory Airport Bars
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
<
15
Immersive Hotel Activations
Immersive Hotel Activations
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
<
14
Rapper Bodega Pop-Ups
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
<
13
College Town Tailgate Parties
College Town Tailgate Parties
The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
<
12
Mini Golf Bars
Mini Golf Bars
'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech
<
11
Smart Beer Dispensers
Smart Beer Dispensers
The Pubinno Touch Screen Draft Beer System Improves Efficiency and Service
<
10
Upcycled Pub Interiors
Upcycled Pub Interiors
Hong Kong's Crafty Cow Gastropub Makes Use of New and Reclaimed Materials
<
9
Supermarket Wine Pop-Ups
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
<
8
Mobile Cocktail Bars
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
<
7
Sensory Retail Pods
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
<
6
Gen Z Cosmetic Stores
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
<
5
Immersive Brewery Tours
Immersive Brewery Tours
Toronto's Beer Lovers' Tour Company Highlights the Best Brews in the City
<
4
Underground Sneaker Events
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
<
3
Experiential Beauty Activations
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
<
2
Cosmetic Cafe Pop-Ups
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
<
1
Steampunk Submarine Pubs
Steampunk Submarine Pubs
6th-Sense's Bar Interior Design Creates the Feeling of Being Undersea
<