Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

35 Millennial Socializing Innovations

From Crowdsurfer Workouts to Craft Beer College Courses

— March 28, 2017 — Lifestyle
These Millennial socializing examples range from niche crowdsurfer workouts to craft beer college courses. While Grand Rapids Community College's craft brewing program helps students turn their passion for local beers into a fulfilling hobby or career, examples like Gym Box and Stubhub's fitness event are designed to appeal to concert goers with an appreciation for non-traditional workouts.

Other Millennial socializing innovations to take note of include immersive art events that combine installation pieces with artisanal food and beverage offerings, along with supermarket wine popups that make luxury more accessible.

Prizing memorable experiences offer material goods, Millennial audiences are sure to love these interactive, educational and most imporatantly, fun events. Rounding off this list are dine-in movie theater experiences that are inspired by nostalgia and zero gravity music festivals that combine daring stunts with exciting brand activations.
7.4
Score
Popularity
Activity
Freshness
57
Boozy Seafood Marathons
Boozy Seafood Marathons
Le Marathon du Medoc Feeds Racers On the Course With Oysters and Wine
<
56
Tea-Based Cocktail Bars
Tea-Based Cocktail Bars
The 'Brew' Pub Only Serves Hot Loose Leaf Tea & Cool Tea Cocktails
<
55
Banned Music Concerts
Banned Music Concerts
Forbidden Songs is a Live Event That Will Feature Banned Music from All Over
<
54
Anime-Themed Pubs
Anime-Themed Pubs
Abbotts Hotel in Australia Featured a Pokémon Menu for a Limited Time
<
53
Nostalgic Automotive Pop-Ups
Nostalgic Automotive Pop-Ups
Renault is Introducing Its Clio Model as "the Original Millennial"
<
52
Traveling Latin Food Events
Traveling Latin Food Events
Vancouver's Sabores CDMX Festival Celebrates Mexico City's Fare
<
51
Social Juice Bar Tours
Social Juice Bar Tours
Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
<
50
Operatic Beer Pairing Events
Operatic Beer Pairing Events
'Hopera' Pairs Beers with Famous Arias
<
49
Bottomless Wine Devices
Bottomless Wine Devices
This New Technology Lets Scientists Create Endless Sources of Wine
<
48
Dating-Style Homebuyer Events
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
<
47
No-Frills Bartending Schools
No-Frills Bartending Schools
Toronto's BareBones Bartending School Makes Mixology More Accessible
<
46
Avocado-Themed Music Festivals
Avocado-Themed Music Festivals
Avocado Oil Company Chosen Foods is Sponsoring 'Avolution Fest'
<
45
Curated Millennial Vacations
Curated Millennial Vacations
Thrillist is Offering Authentic City-Based Trips for Millennials
<
44
Exploration-Focused Hotels
Exploration-Focused Hotels
The Assembly Hotel Brand Encourages Millennial Travelers to Explore
<
43
8-Bit Pop-Up Bars
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
<
42
Rugby-Themed Beer Gardens
Rugby-Themed Beer Gardens
Toronto Wolfpack Rugby and The Craft Guys Partner for Local Games
<
41
Disney-Inspired Bottomless Brunches
Disney-Inspired Bottomless Brunches
'When You Wish Upon A Brunch' Takes Place at The Aeronaut
<
40
Social Blockchain Campaigns
Social Blockchain Campaigns
Bacardi Blockparty Used Blockchain to Send Out Event Invitations
<
39
Zero-Gravity Music Festivals
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
<
38
Avocado-Centric Exhibits
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
<
37
Mobile Nitro Brew Bars
Mobile Nitro Brew Bars
Shift Coffee Bar Offers Artisanal Beverages on Wheels
<
36
Millennial-Focused Cruise Tours
Millennial-Focused Cruise Tours
Kesha's Weird & Wonderful Rainbow Ride is a Cruise Ship Festival
<
35
Festival-Commemorating Beer Art
Festival-Commemorating Beer Art
Bud Light's Sxsw Branding Offers a Diversion for the Brand
<
34
Unassuming Cocktail Lounges
Unassuming Cocktail Lounges
The 'Downtown Cocktail Room' Serves Up Complex Drinks in a Cozy Space
<
33
Crowdsurfer Workout Classes
Crowdsurfer Workout Classes
Gym Box and Stubhub Teamed Up to Offer a 'Crowd Surf Ready' Class
<
32
Helicopter Yoga Excursions
Helicopter Yoga Excursions
This Luxury Yoga Experience Helps People Find Peace in Remote Areas
<
31
Hockey Fan Festivals
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
<
30
Virtual Reality Jewelry Mirrors
Virtual Reality Jewelry Mirrors
Swarovski Hosted the Sparkle Pop-Up to Connect with Millennials
<
29
Beer-Pong Inspired Party Games
Beer-Pong Inspired Party Games
The 'PlingPong' Ping Pong Game is Suitable for Players of All Ages
<
28
Beer Pairing Snack Menus
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
<
27
Craft Beer College Courses
Craft Beer College Courses
This New College Program Gets Students Ready for the Beer Industry
<
26
Temporary Millennial-Targeted Eateries
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
<
25
Tiki-Themed Pop-Ups
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
<
24
Debuting Designer Pop-Ups
Debuting Designer Pop-Ups
Cherry Los Angeles' Introductory Pop-Up Store is Red-Accented
<
23
Dine-In Movie Theates
Dine-In Movie Theates
This Cinema Boasts a From-Scratch Kitchen and Full Bar
<
22
Transformative Art Festivals
Transformative Art Festivals
This City-Wide Art Initiative in Arkansas Creates an Outdoor Gallery
<
21
Illuminated Music Festival Flowers
Illuminated Music Festival Flowers
These Music Festival Lights Take the Shape of a Large Flower
<
20
Robotic Cocktail Makers
Robotic Cocktail Makers
This Robotic Mixologist is Powered by People’s Tweets
<
19
Experimental Urban Brewpubs
Experimental Urban Brewpubs
Toronto's 'Halo Brewery' Specializes in Unique Flavor Combinations
<
18
Self-Serve Pub Bars
Self-Serve Pub Bars
The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs
<
17
College Town Tailgate Parties
College Town Tailgate Parties
The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
<
16
Multi-Sensory Airport Bars
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
<
15
Lyric-Transmitting Beer Cups
Lyric-Transmitting Beer Cups
The Brahma Valley Music Festival Featured Helpful 'Copokê' Glasses
<
14
Immersive Hotel Activations
Immersive Hotel Activations
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
<
13
Smart Beer Dispensers
Smart Beer Dispensers
The Pubinno Touch Screen Draft Beer System Improves Efficiency and Service
<
12
Supermarket Wine Pop-Ups
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
<
11
Rapper Bodega Pop-Ups
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
<
10
Mini Golf Bars
Mini Golf Bars
'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech
<
9
Sensory Retail Pods
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
<
8
Mobile Cocktail Bars
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
<
7
Gen Z Cosmetic Stores
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
<
6
Upcycled Pub Interiors
Upcycled Pub Interiors
Hong Kong's Crafty Cow Gastropub Makes Use of New and Reclaimed Materials
<
5
Immersive Brewery Tours
Immersive Brewery Tours
Toronto's Beer Lovers' Tour Company Highlights the Best Brews in the City
<
4
Underground Sneaker Events
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
<
3
Experiential Beauty Activations
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
<
2
Cosmetic Cafe Pop-Ups
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
<
1
Steampunk Submarine Pubs
Steampunk Submarine Pubs
6th-Sense's Bar Interior Design Creates the Feeling of Being Undersea
<