These Millennial socializing examples range from niche crowdsurfer workouts to craft beer college courses. While Grand Rapids Community College's craft brewing program helps students turn their passion for local beers into a fulfilling hobby or career, examples like Gym Box and Stubhub's fitness event are designed to appeal to concert goers with an appreciation for non-traditional workouts.
Other Millennial socializing innovations to take note of include immersive art events that combine installation pieces with artisanal food and beverage offerings, along with supermarket wine popups that make luxury more accessible.
Prizing memorable experiences offer material goods, Millennial audiences are sure to love these interactive, educational and most imporatantly, fun events. Rounding off this list are dine-in movie theater experiences that are inspired by nostalgia and zero gravity music festivals that combine daring stunts with exciting brand activations.
35 Millennial Socializing Innovations
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Immersive Brewery Tours
Mobile Cocktail Bars
Craft Beer College Courses
Upcycled Pub Interiors
Experimental Urban Brewpubs