Puttshack is set to be introduced to Westfield London in 2018 as an all-new "social entertainment concept" that merges indoor mini-golf with food and drink.
The 20,000 square foot space will include four courses of nine holes that transform the golf experience that people have come to know with cutting-edge technology. At Puttshack, technology automates point scoring and leaderboard activity, creating a seamless and intuitive gaming experience. Some of the holes are gamified further with quiz and pinball challenges where players will compete for high scores.
Although many Millennials favor hosting their own intimate at-home gatherings, bars are appealing to their desire for unforgettable social experiences with bars that double as places to play board games, lawn games and arcade games. In fact, Puttshack is a new venture from the founder of the Bounce ping pong bars.
What's Driving This Trend
- Gamified Mini Golf
- Incorporating interactive technologies into mini golf courses would create engaging and personalized experiences.
- Social Entertainment Concepts
- Developing social entertainment spaces that combine gaming, food, and drinks could appeal to a wide range of consumers.
- Tech-enabled Bars
- Integrating technology into bars and clubs can enhance experiences and attract tech-savvy consumers.
Who This Affects Most
- Entertainment
- The entertainment industry could benefit from incorporating technology and gamification to create innovative experiences for customers.
- Hospitality
- The hospitality industry could create new social entertainment concepts that combine dining and gaming to offer unique experiences that differentiate them from competitors.
- Technology
- The technology industry could partner with sports and entertainment venues to develop new products that merge physical gaming activities with digital technologies.
