Swarovski Hosted the Sparkle Pop-Up to Connect with Millennials

 - Nov 30, 2017
References: shopsquareone & psfk
Settling on one piece of high-end jewelry can be hard as consumers are typically presented with a limited ability to try on the delicate goods, so, Swarovski recently hosted an event dubbed the Sparkle Pop-up, which invited consumers to try on virtual jewelry, with an interactive mirror.

While standing in front of the mirror, guests could browse and assess various glistening looks, in an immersive manner that eliminated the pressure typically associated with jewelry stands. Also at the event, was the brand's luxurious 'Swarovski Crystal Tree,' which was covered in 1,500 crystals.

The event was hosted at Ontario's Square One shopping center, and served as an effort for the brand to better connect with a Millennial generation.