Glossier has launched plenty of its own limited-time pop-up shops over time and its newest initiative is the Glossier at Rhea’s Cafe takeover. From now until mid-April, those in San Francisco, California have the chance to visit the experiential Glossier retail shop to eat and socialize, as well as try and purchase a range of the brand's beauty products on-site. At the pop-up, the products are displayed alongside decor pieces from the restaurant, making the takeover seem like a very natural one. As such, the space manages to be both highly photogenic and not overly branded.
For the Millennial-targeted collaboration between Glossier and Rhea’s Cafe, special compostable takeaway packaging was created for a limited menu of some of the cafe's most popular items, such as various sandwiches, fries and two kinds of fresh salads.