In order to connect young, like-minded consumers who may be interested in purchasing a home but lack the means to do so on their own, HSBC is launching the 'Home Bae' event. Home Bae is a speed dating-style event that brings together those who may be interested in co-buying a property. The matchmaking-inspired event is set to be held for free in London just after Valentine's Day, where attendees will be treated to "cocktails, canapés and co-ownership conversations."
As many Millennials are avoiding or altogether delaying "adult" milestones like the purchase of cars and homes, brands are creating experiences that are focused on fun and entertainment as a means of making big life decisions seem less intimidating.
Over the last decade, Land Registry's UK House Price Index observes that house values in London have risen 62%, meaning that prospective homebuyers need to be able to put down about £96,400 for a 20% deposit—for many young consumers, finding a #HomeBae makes the idea of buying a home feasible.