Those in attendance of the Brahma Valley music festival in San Paolo, Brazil, were able to sing along to all the lyrics with the help of Copokê, a beer cup that digitally transmitted the words being sung by the artists on the stage in real-time.
This allowed everyone in attendance to be more involved throughout the whole experience, rather than just those who were very familiar with the artist. As music festivals of the Brahma Valley's scale usually include attendees with varying music tastes, there often ends up being a large segment of the crowd left swaying awkwardly to the beat as they try to fit in with fans and enjoy the music.
With the help of the Copokê cups however, they were able to fully involve themselves -- making for a more cohesive and lively experience.
Lyric-Transmitting Beer Cups
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