The Bud Light Down South Tailgate Tour Takes Live Music to Colleges

 - Jan 11, 2017
References: downsouth.budlight & sportsbusinessdaily
The Bud Light 'Down South Tailgate Tour' was a roving country music concert dedicated to celebrating the South's favorite day: Saturday. The Bud Light-sponsored concert and brand activation was a massive tailgate party that toured college towns in the southern US, making sure to hit the colleges on important football game days.

The Down South Tailgate Tour's vehicle was a massive, 53-foot long doublewide trailer. More than just a spectacle, the trailer's size allowed it to bring a musical venue whenever it went. The Bud Light events featured country artists like Sam Hunt, Jon Pardi, Dalton and the Sheriffs, and Alyssa Micaela.

The tour began in Bristol, Tennessee, for the "Battle at Bristol" game (Tennessee versus Virginia Tech,) and it moved across the south to end in Atlanta for Championship Weekend.