'Juice Crawl' is a social event that brings together health conscious individuals who enjoy drinking green juice. Similar to a pub crawl, the event gives consumers a chance to sample different products from a wide variety of local businesses while socializing with like-minded individuals.
Juice Crawl is described as a "healthy living social event" for juice-lovers. The event begins with a workout and pre-game juice, followed by samples of different juices from companies across New York City. The idea behind the event is to give consumers a way to enjoy the fun social atmosphere associated with bars, but with a healthy living twist. The event also gives consumers a chance to sample multiple different kinds of juice in order to find the one that is the best fit for them.
With the rising popularity of juice bars and health-focused foods, Juice Crawl adds a uniquely social element to healthy living.