National wellness and juice bar, Pure Green, has once again teamed up with the food influencer Foodgod to launch the new Foodgod Tonic and Pink Grape cold pressed juice.
For those unfamiliar, Foodgod is the influencer persona of reality television personality Jonathan Cheban. Cheban has teamed up with Pure Green in the past to launch the Blue Banana Smoothie back in May of 2021. Now the two have come together again to release the Foodgod Tonic and Pink Grape. Available as of February 16, 2022, this colorful new juice features tropical flavors such as dragon fruit, grape, lemon, and Himalayan salt, alongside four billion flora of probiotics. As CEO and Founder of Pure Freen Ross Franklin explains, "With the success of our Blue Banana Smoothie, we knew that we wanted to come back with even more items inspired by the creative mind and eclectic palate of Foodgod."
Image Credit: Pure Green
Key Themes Behind This Trend
- Influencer-crafted Food and Beverage Products
- More food and beverage companies are collaborating with influencers to develop new products and expand their customer base.
- Probiotic Beverages
- The trend of consumers seeking out gut-healthy products has created an opportunity for companies to create probiotic beverages like the Foodgod Tonic.
- Colorful Juices
- Consumers are looking for visually appealing food and beverage options, prompting companies to create colorful juices like the pink grape flavor in the Foodgod collaboration.
Where This Applies
- Food and Beverage
- Collaborating with influencers to create new products can help food and beverage companies stay competitive and appeal to new customer bases.
- Wellness and Health
- The trend towards gut health and probiotic beverages creates a space for companies to innovate in the wellness industry.
- Marketing and Advertising
- Influencer marketing campaigns can be a successful strategy for companies to increase brand awareness and drive sales.
