These new Coldpress juices are being launched by the brand in the UK to provide consumers with a way to enjoy the benefits of juice with an extravagant flavor to enjoy. The drinks come in the form of the Rise & Shine and the Valencia Orange Juice with Pulp that are both characterized by their high-quality flavor and ingredients. The drinks are likely to be a hit amongst consumers seeking out options that don't skimp on flavor or nutrition.
Founder Andrew Gibb spoke on the new Coldpress juices saying, "...these are certainly two well thought through additions to our buoyant HPP ‘with added vitamins’ offer. Our Pink Lady apple juice has long been celebrated as the pinnacle of premium tier apple juices, so it was important to build upon our full-bodied Orange juice ambitions by focusing upon the 3 core pillars of our business: the best ingredients, an ingredient friendly process (HPP) that rejects debilitating heat-based treatments and an extra dash of essential vitamins to support today’s increasingly hectic lifestyles.”
Why This Trend Is Growing
- Extravagant Juice Flavors
- Opportunity to explore the creation of more juices with unique and indulgent flavors.
- High-pressure Processing
- Potential to revolutionize the juice industry with innovative processing techniques that maintain nutrient integrity and taste.
- Added Vitamins in Juice
- An opportunity to provide consumers with health-conscious juice options, by looking to add essential vitamins and nutrients.
Industries Being Reshaped
- Beverage Industry
- The introduction of upscale juice flavors creates a disruption in the juice industry, providing opportunities for growth and innovation.
- Food and Nutrition Industry
- High-pressure processing opens opportunities for the creation of products with enhanced flavor and nutritional content, in the food and nutrition industry.
- Health and Wellness Industry
- The addition of vitamins and nutrients to juices has the potential to boost opportunities in the health and wellness industry, as consumers are looking for more convenient ways to integrate healthy habits into their lifestyles.
