Coldpress Foods is Launching Two New Citrus Options
Michael Hemsworth — August 27, 2022 — Marketing
References: instagram & conveniencestore
These new cold-pressed citrus juices from Coldpress Foods are being launched with cocktail enthusiasts, bakers and chefs alike in mind to offer a premium, easy-to-use option for any recipe.
The juices include the Lemon and Lime varieties, which come in one-liter bottles and are priced at £3.50 and £4.50, respectively. The products are both made with 100% juice and are part of the brand's shift into offering everyday solutions for consumers who are seeking out a higher quality alternative to existing varieties on the market.
Founder Andrew Gibb spoke on the new juices saying, "Having set ourselves up as High Pressure Processing (HPP) juice enthusiasts, it would have been remiss of us to overlook the unique needs of both professional and ‘enthusiastic amateur’ mixologists, barmen, bakers, chefs and smoothie blending maestros who have all been seeking ways to add a little extra tangy zip to their favourite recipes.”
The juices include the Lemon and Lime varieties, which come in one-liter bottles and are priced at £3.50 and £4.50, respectively. The products are both made with 100% juice and are part of the brand's shift into offering everyday solutions for consumers who are seeking out a higher quality alternative to existing varieties on the market.
Founder Andrew Gibb spoke on the new juices saying, "Having set ourselves up as High Pressure Processing (HPP) juice enthusiasts, it would have been remiss of us to overlook the unique needs of both professional and ‘enthusiastic amateur’ mixologists, barmen, bakers, chefs and smoothie blending maestros who have all been seeking ways to add a little extra tangy zip to their favourite recipes.”
Trend Themes
1. Premium Citrus Juices - The launch of premium cold-pressed citrus juices provides an opportunity for disruptive innovation in the juice industry by targeting consumers who are seeking higher quality and more versatile options.
2. Cocktail Mixers - The Lemon and Lime flavors in one-liter bottles cater to mixologists, barmen, and home entertainers for easy-to-use and premium cocktail mixers, creating an opportunity for disruptive innovation in the beverage industry.
3. HPP Juice Enthusiasts - Coldpress Foods shift into offering a premium citrus juice option for consumers who are seeking out a higher quality alternative to existing varieties creates an opportunity for disruptive innovation in the juice industry for those interested in high-pressure processing techniques.
Industry Implications
1. Beverage Industry - The launch of cold-pressed, premium citrus juices offers a new opportunity for disruptive innovation in the beverage industry by catering to consumers who are seeking more premium and diverse options.
2. Hospitality Industry - Restaurants, bars, and hotels can benefit from using premium cold-pressed citrus juices as an ingredient in their recipes, creating an opportunity for disruptive innovation in the hospitality industry.
3. Juice Industry - Coldpress Foods' shift into offering premium citrus juice options creates opportunities for disruptive innovation in the juice industry for those interested in HPP techniques and those looking to offer higher quality and more versatile options to consumers.
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