Fresh Victor is debuting two new flavors ‘Grapefruit & Sea Salt’ and ‘Strawberry & Lemon’ of its cold-pressed mixers. The 64-ounce mixers will be primarily sold to the food industry and distributed in restaurants and bars. The new flavors were awarded a Double Gold Medal at the 2022 San Francisco World Spirits Competition, while the ‘Grape Fruit & Sea Salt’ also took home an award for “Best in Class, Mixer.”
The mixers arrive just in time for the summer bar and patio season, making a swift entry into a market where popular drinks like Palomas, margaritas, daiquiris, etc. see a significant rise with the warmer weather. The convenience of mixers allows these establishments to produce better-tasting cocktails and mocktails faster.
Image Credit: Fresh Victor
Why This Trend Is Growing
- Cold-pressed Mixers
- The growing popularity of cold-pressed mixers in the food industry presents an opportunity for brands to innovate through unique flavor combinations and increased accessibility.
- Award-winning Mixers
- Brands can leverage award-winning recognition, like Fresh Victor's Double Gold Medal at the San Francisco World Spirits Competition, to differentiate their products and appeal to consumers seeking premium cocktail experiences.
- Summer Cocktail Season
- With the upcoming summer season, businesses should prepare for a surge in demand for classic cocktails such as Palomas and margaritas by offering convenient, high-quality mixer options.
Industries Being Reshaped
- Beverage
- Beverage companies can capitalize on the trend of cold-pressed mixers by developing unique flavors and marketing them as high-quality ingredients for use in cocktails and mocktails.
- Hospitality
- Restaurants and bars can improve their cocktail offerings by incorporating award-winning mixers like Fresh Victor's into their menus to provide customers with an elevated drinking experience.
- Food Manufacturing
- Food manufacturers can tap into the increasing demand for convenient and high-quality cocktail mixers in the food industry by producing and distributing cold-pressed mixers at scale.
