These new Tropicana juices are being launched as a series of refreshments for consumers to enjoy both at breakfast and throughout the day to give them a more lifestyle-conscious profile.
The new Strawberry & Banana juice blend is formulated with breakfast in mind and features apple, strawberry, banana and blueberry juices in the mix that aren't from concentrate. The Tropicana Sensations Pineapple & Pink Guava Crush, however, is formulated for enjoy at any other time of the day to provide an extra-fruity refreshment.
Head of Marketing, Juices UK at Tropicana Brands Group Caroline Wilding commented on the new Tropicana juices saying, "Tropicana is committed to creating delicious fruit juices that can be enjoyed from breakfast through to dinner, and these new additions are a testament to that."
What's Driving This Trend
- Not-from-concentrate Juices
- Opportunity to promote health and wellness through natural, non-concentrated fruit juices.
- Lifestyle-conscious Refreshments
- Opportunity to target health-conscious consumers looking for refreshing drink options.
- Variety in Juice Blends
- Opportunity to cater to diverse taste preferences with unique blends of fruits and flavors.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to diversify product offerings and provide healthier alternatives to carbonated drinks.
- Wellness Industry
- Opportunity to promote health and wellness through natural, non-concentrated fruit juices.
- Food Industry
- Opportunity to incorporate natural ingredients into food products and offer healthier meal options.
