Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Toronto Wolfpack Rugby and The Craft Guys Partner for Local Games

 - Jun 13, 2018
References: torontowolfpack
The Toronto Wolfpack Rugby team is most notable for being the first in North America to be inducted into the Rugby Football League system. The team is also described as the first "fully professional rugby league team in Canada and the world's first transatlantic rugby league team."

Hosting its home opener game this past weekend in Toronto's Liberty Village neighbourhood, the team partnered with The Craft Guys to give the event a more Millennial-friendly twist, with the resurgence of The Beer Garden. Created by Joe Santos, The Craft Guys is a marketing agency specializing in connecting Toronto-based organizations with local craft beer producers to host unique themed events.

Hosting a Craft Beer Garden for fans, the Toronto Wolfpack Rugby team brought in a full crowd of fans at its home opener event while spotlighting a number of local craft breweries. "Every home game will feature 10 Craft Beer Tents, 1 Gin station, 1 Rum shack, 1 Cider Tent, a Wine and Spirit’s Bar." The breweries featured this season include Amsterdam, Lost Craft, Henderson Brewing Co., Shiny Apple Cider, Woodhouse, Bobcaygeon, Big Rock, Redline, Red Thread and Scotland-based Brew Dog.

Additionally, members of the Toronto Wolfpack Rugby team will join fans in the beer tents after each game, adding to the truly personal and communal feel of each match.