The July 2018 sports trends cover an eclectic range of apparel, gym gear, backpacking and hiking essentials, apps, and other devices that are made to enhance athletic experiences and streamline training.
One especially unique innovation is the Rogue Fitness Load Trainer, which is a weighted backpack that's meant to be worn during workouts to improve the strength and endurance of the user. The backpack has padded shoulder and kidney pads to ensure that the added weight doesn't dig into the user's body, while also working to evenly distribute the added weight for safe and comfortable wear.
Another noteworthy feature is the Victory Chimp collection for cyclists, which is full of playfully designed apparel that's also built for functionality. A few key pieces in the collection include the suspender biking shorts, arm warmers, colorful socks, and matching cap.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
