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Top 100 Sports Trends in July

From Inclusive Sporty Swimwear Shoots to Portable Workout Systems

— July 29, 2018 — Lifestyle
The July 2018 sports trends cover an eclectic range of apparel, gym gear, backpacking and hiking essentials, apps, and other devices that are made to enhance athletic experiences and streamline training.

One especially unique innovation is the Rogue Fitness Load Trainer, which is a weighted backpack that's meant to be worn during workouts to improve the strength and endurance of the user. The backpack has padded shoulder and kidney pads to ensure that the added weight doesn't dig into the user's body, while also working to evenly distribute the added weight for safe and comfortable wear.

Another noteworthy feature is the Victory Chimp collection for cyclists, which is full of playfully designed apparel that's also built for functionality. A few key pieces in the collection include the suspender biking shorts, arm warmers, colorful socks, and matching cap.
6.5
Score
Popularity
Activity
Freshness
100
World Cup Stadium Guides
World Cup Stadium Guides
Stadialist's World Cup Guide Highlights Russia's Stadiums
<
99
Mendacious Calendar Apps
Mendacious Calendar Apps
'World Cup Calendar Blocker' Carves Out Time to Watch Games
<
98
Sporty Safe Driving Campaigns
Sporty Safe Driving Campaigns
Uber Brazil Raises Awareness About How Dangerous Phones Can Be
<
97
Competitive Scorekeeping Apps
Competitive Scorekeeping Apps
ChampChart Helps Teams and Individual Track Head-to-Head Scores
<
96
Family-Friend Sports Betting
Family-Friend Sports Betting
The Versus App Lets People Make Sports Picks Without Betting
<
95
Socially Focused Dive Computers
Socially Focused Dive Computers
The 'COSMIQ+' Blends a Sleek Interface & Seamless Sharing Ability
<
94
World Cup-Themed Sportswear
World Cup-Themed Sportswear
RISE NY and adidas Introduce the We Are One World Cup Collection
<
93
Community-Driven Skateboarding Events
Community-Driven Skateboarding Events
adidas Launches Das Days in New York, Paris and Shanghai
<
92
Official Basketball Holidays
Official Basketball Holidays
Go Hoop Day aims to be basketball's first global holiday
<
91
Soccer-Inspired Commercial Shorts
Soccer-Inspired Commercial Shorts
Gatorade's Short Film Tells the Inspiring Story of Lionel Messi
<
90
Adventure-Preparing Apps
Adventure-Preparing Apps
The Luvmyhike App Lets Users Plan and Train for Their Perfect Long Hike
<
89
5G Olympic Venue Partnerships
5G Olympic Venue Partnerships
Intel and the Olympic Committee Joined to Enhance the Korean Venue
<
88
Illustrated Charitable Beer Mats
Illustrated Charitable Beer Mats
Gordeon Reid & Callum Stephenson Fuel a World Cup-Themed Project
<
87
Ocean Protection Running Events
Ocean Protection Running Events
adidas' Run for the Oceans Fights Marine Plastic Pollution
<
86
Power-Optimizing Smartwatches
Power-Optimizing Smartwatches
The Suunto 9 Smartwatch Offers Up to 120 Hours of Usage
<
85
Reconstructed Ceramic Basketballs
Reconstructed Ceramic Basketballs
Victor Solomon Creates an Extravagant Version of a Basketball
<
84
Adventurous Discount Cards
Adventurous Discount Cards
Vollebak Created a Treasure Hunt with an 'Extreme Discount Card' Reward
<
83
Meme-Inspired Animated Campaign Ads
Meme-Inspired Animated Campaign Ads
Nike Channels Famous Football Player Ronaldo in Playful Ads
<
82
Consolidated Scuba Diving Platforms
Consolidated Scuba Diving Platforms
The 'Planet Deepblu' Platform Offers Enhanced Booking Services
<
81
World Cup-Inspired Apparel
World Cup-Inspired Apparel
Highsnobiety and Umbro Drop The Highsnobiety Intercontinental Capsule
<
80
Athlete-Designed All-Conditions Jackets
Athlete-Designed All-Conditions Jackets
ANIFA & Michael Owen Produce a High-performance Collab
<
79
AR Soccer Challenges
AR Soccer Challenges
Coca-Cola Challenged People to Go Head-to-Head with a Virtual Sports Star
<
78
High-Tech Football-Streaming Pens
High-Tech Football-Streaming Pens
Havas Düsseldorf Developed a Smart Pen for Football Fanatics
<
77
Russian-Themed Soccer Collections
Russian-Themed Soccer Collections
Nike Collaborates with Creatives on 'Football Korobka'
<
76
Meme-Inspired Minor League Logos
Meme-Inspired Minor League Logos
The Staten Island Pizza Rats will Play Five Games This Season
<
75
Exclusive NBA Team Runners
Exclusive NBA Team Runners
Nike Makes a Special Iteration of The Epic React Flyknits for NBA Team
<
74
Chilled Workout Classes
Chilled Workout Classes
Brrrn Conducts Yoga, Cardio and HIIT Classes in Low-Temperature Rooms
<
73
Sporty Casual Wear Capsules
Sporty Casual Wear Capsules
MUNDIAL & YMC's Collab Infuses Fashion with Russian Motifs
<
72
TV Personality Arcade Bars
TV Personality Arcade Bars
Nick Cannon's Wild 'N Out Sports Bar is an Exciting Dining Option
<
71
Wireless Helmet Audio Systems
Wireless Helmet Audio Systems
Domio Pro Boasts Convenience as the Top-Rated Helmet Audio Enhancer
<
70
Celebratory Pride Swimwear
Celebratory Pride Swimwear
Speedo's Take Pride Capsule Captivates Spirit and Strength
<
69
AR Fan Face-Painting Apps
AR Fan Face-Painting Apps
'Game Face AR' is for FIFA World Cup Fanatics
<
68
Engaging AR Basketball Platforms
Engaging AR Basketball Platforms
The NBA Offers an Interactive Experience with '360 Portals'
<
67
Responsive Yoga Leggings
Responsive Yoga Leggings
Wearable X is Launching Smart Yoga Pants for Men and a Redesigned App
<
66
Colorful Pride-Celebrating Activewear
Colorful Pride-Celebrating Activewear
Under Armour's Pride Collection is Entitled 'United We Win'
<
65
Color-Blocked Sportswear Series
Color-Blocked Sportswear Series
Damir Doma and Lotto Released a Range of Co-Branded Items for SS19
<
64
Beer-Tweeting Soccer Campaigns
Beer-Tweeting Soccer Campaigns
Norrlands Guld Honors FIFA with a Playful Social Marketing Stunt
<
63
Russian-Inspired Soccer Apparel
Russian-Inspired Soccer Apparel
adidas and Gosha Rubchinskiy Drop a World Cup 2018 Range
<
62
Rugby-Themed Beer Gardens
Rugby-Themed Beer Gardens
Toronto Wolfpack Rugby and The Craft Guys Partner for Local Games
<
61
Surfer-Designed Board Shorts
Surfer-Designed Board Shorts
Kelly Slater's Apex Trunks from Outerknown are Durable and Stylish
<
60
Washi Paper-Made Socks
Washi Paper-Made Socks
Washisock is a Pair of Highly Breathable, Blister-Free and Functional Socks
<
59
Trauma-Detecting Sport Sensors
Trauma-Detecting Sport Sensors
The 'Tozuda' Head Impact Sensor is Simple, Reliable and Effective
<
58
Sports Fan Cryptocurrencies
Sports Fan Cryptocurrencies
Havas Blockchain Launched a Cryptocurrency-Based Fan Loyalty Program
<
57
Translucent Running Sneakers
Translucent Running Sneakers
The Nike Zoom Fly SP Receives a Vibrant New Tonal Iteration
<
56
Lifestyle-Sustaining Reversible Outerwear
Lifestyle-Sustaining Reversible Outerwear
The Beyond Clothing A3 Alpha Lochi Jacket is Durable
<
55
Stylishly Functional Sportswear Lines
Stylishly Functional Sportswear Lines
11BYBBS' Lookbook Highlights a Line of Performance Runners
<
54
Sporty Empowering Apparel
Sporty Empowering Apparel
The Serena Williams Fashion Line Honors Strength and Femininity
<
53
Soccer-Inspired Knit Sneakers
Soccer-Inspired Knit Sneakers
adidas' New Sobakov Sneakers Gives The KAMANDA an Update
<
52
Performance-Driven Modern Skate Shoes
Performance-Driven Modern Skate Shoes
adidas Skateboarding's 3 MC Pack Boasts Aesthetic & Function
<
51
Wake Surf-Specific Boats
Wake Surf-Specific Boats
The New Master Craft X24 Speed Boat is Perfect for Water Sports
<
50
App-Connected Workout Equipment
App-Connected Workout Equipment
The Modern Movement Edge-Board Extension Trainer is Compact
<
49
Limited-Edition Customized Jerseys
Limited-Edition Customized Jerseys
Renzo Cardoni & World Soccer Shop Offer a Fresh Take on Jerseys
<
48
Tricolored Knit Sneakers
Tricolored Knit Sneakers
adidas' D Rose 9 Sneakers Come in a Vibrant Color Palette
<
47
Psychedelic Skateboard Decks
Psychedelic Skateboard Decks
Skateroom and Artist Steven Harrington Released Limited Edition Decks
<
46
Athletic Alcohol-Free Beers
Athletic Alcohol-Free Beers
The Athletic Brewing Run Wild Non-Alcoholic IPA is Refreshing
<
45
Intuitive Dancer Training Devices
Intuitive Dancer Training Devices
Ching-Hui Yang Builds a Brass Tool That Motivates Muscle Memory
<
44
Mind-Training Running Tracks
Mind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
<
43
Inclusive Sport-Ready Swimwear Lines
Inclusive Sport-Ready Swimwear Lines
The H2OV Swimwear Collection is Durable and Inclusive
<
42
World Cup-Honoring Streetwear
World Cup-Honoring Streetwear
The New BAPE Football Collection Prepares for the Upcoming World Cup
<
41
Satellite Communication Smartphone Accessories
Satellite Communication Smartphone Accessories
The 'Bivystick' Keeps Outdoor Enthusiasts Connected
<
40
World Cup-Branded Beers
World Cup-Branded Beers
The Budweiser FIFA World Cup Packaging Celebrates the 2018 Games
<
39
Multi-Sport-Inspired Activewear
Multi-Sport-Inspired Activewear
Ivy Park SS18 Draws Inspiration from Football, Baseball & Cycling
<
38
Sport-Inspired Colorful Furnishings
Sport-Inspired Colorful Furnishings
An Aesthetic Pursuit Launched a Collection Informed by Courts
<
37
Extravagant Floral Yoga Mats
Extravagant Floral Yoga Mats
Prada Launched Designer Yoga Mats That Revive Iconic Prints
<
36
Graffiti Art Arcade Bars
Graffiti Art Arcade Bars
Offramp Sports Bar & Grill Offers Classic Food with a Unique Atmosphere
<
35
Intensive Training Boxing Treadmills
Intensive Training Boxing Treadmills
The 'IMPACT 50-0' Enables a Full-Body Workout
<
34
Playful Cycling Apparel
Playful Cycling Apparel
The Victory Chimp Kit Collection Features Banana Positioning Technology
<
33
Rugged Urban Cyclist Shorts
Rugged Urban Cyclist Shorts
The Mission Workshop Loch Shorts are Ready for Commuting or Sport
<
32
Performance-Tracking Mouthguards
Performance-Tracking Mouthguards
A Smart Mouthguard Biosensor Tracks Exhaustion and Dehydration
<
31
Multi-Sensory Mini Golf Experiences
Multi-Sensory Mini Golf Experiences
Newtown's Mini Golf Bar Holey Moley Takes It to the Next Level
<
30
Sporty Special-Edition Markers
Sporty Special-Edition Markers
Sharpie's Packs Have a Marker Printed with an Athlete's Signature
<
29
Soccer-Focused Wearables
Soccer-Focused Wearables
The Playr Wearable Reflects the Strength & Performance the Device Offers
<
28
Wholesome Business Headquarters
Wholesome Business Headquarters
Reebok's Headquarters is Equipped with a 30,000 Sq. Ft. Gym
<
27
Eco-Conscious Athletic Hoodies
Eco-Conscious Athletic Hoodies
Parley for the Oceans and adidas Rework the Iconic Z.N.E. Hoodie
<
26
Automatic First-Time Motorcycles
Automatic First-Time Motorcycles
The Kalk Electric Motorbike Was Made Just for Beginners
<
25
Hybrid Sport Bar Activities
Hybrid Sport Bar Activities
The Fowling Warehouse Fuses Bowling, Football and Horseshoes
<
24
Map-Embedded Rowing Machines
Map-Embedded Rowing Machines
The NordicTrack RW900 Features Google Maps Integration
<
23
Vibrant Knitted Sportswear
Vibrant Knitted Sportswear
COOGI and PUMA Collaborated on a Series of Apparel for SS18
<
22
Upcycled Baseball Accessory Wallets
Upcycled Baseball Accessory Wallets
The Salt River Baseball Glove Wallets are Rustic and Stylish
<
21
Cushioned Lightweight Sneakers
Cushioned Lightweight Sneakers
'On' Introduced Performance-Driven Cloud X Sneakers
<
20
Resistance Band-Integrated Pants
Resistance Band-Integrated Pants
The 'AGOGIE 2.0' Resistance Training Pants Accelerate Workouts
<
19
Actor-Approved Workout Headphones
Actor-Approved Workout Headphones
The UA Sport Wireless Project Rock Headphones are Durable
<
18
Low-Maintenance Performance Bikes
Low-Maintenance Performance Bikes
The Priority 600 Bicycle Was Made to Easily Ride On or Off-Road
<
17
Technique-Optimizing Workout Machines
Technique-Optimizing Workout Machines
The 'PUSH UP MACHINE' Prevents Athletes from Cheating
<
16
Exclusive Trippy Skateboard Decks
Exclusive Trippy Skateboard Decks
Keiichi Tanaami and APPortfolio Drop a Psychedelic Collaboration
<
15
Water-Friendly Running Shoes
Water-Friendly Running Shoes
The Vivobarefoot Swimrun Shoes are Ultra-Thin and Ergonomic
<
14
Weighted Workout Backpacks
Weighted Workout Backpacks
The Rogue Fitness Load Trainer Intensely Trains Individuals
<
13
Boundary-Pushing Publicity Stunts
Boundary-Pushing Publicity Stunts
Björn Borg Shows Strong LGBTQ+ Support at the FIFA World Cup
<
12
Multipurpose Survivalist Kits
Multipurpose Survivalist Kits
The WORSPODAY Emergency Survival Kit is Packed with Essentials
<
11
Skate Culture-Inspired Tees
Skate Culture-Inspired Tees
Marino Infantry Drops a Modest Graphic Collection for Summer 2018
<
10
Graphic Clothing Pop-Up Shops
Graphic Clothing Pop-Up Shops
PUMA Basketball & Chinatown's Tee Offerings are Fierce and Limited
<
9
Portable Total-Body Workout Gyms
Portable Total-Body Workout Gyms
The 'Rove Gym' Enables Full-Body Workouts with a Single Machine
<
8
Gamified Training Activities
Gamified Training Activities
SmartFit's Programming Trains Both the Brain and the Body
<
7
Ultra-Lightweight Dirt Bikes
Ultra-Lightweight Dirt Bikes
The Freerider Electric Dirt Bike Was Made for Both Teens and Adults
<
6
Modern Bike Storage Pods
Modern Bike Storage Pods
The Alpen Bike Capsule is a Unique and Stylish Way to Keep Bikes Safe
<
5
AI-Powered Running Coaches
AI-Powered Running Coaches
The '1Coach' Wearable Monitors Your Performance for Optimized Runs
<
4
Portable Camping Burners
Portable Camping Burners
nCamp's Wood Burning Stove is an Alumium and Durable Camping Accessory
<
3
Skate-Inspired Technical Apparel
Skate-Inspired Technical Apparel
Palm Angels Joined Under Armour for the Recovery Collection
<
2
Cartoon-Inspired Skateboarding Collections
Cartoon-Inspired Skateboarding Collections
Primitve Skateboarding Made a Rick and Morty Capsule
<
1
Futuristic Diving Masks
Futuristic Diving Masks
This Sci-Fi Diving Mask Could be the Future for Underwater Exploration
<