In a decisively skate culture-inspired lookbook, fashion label Marino Infantry showcases its new t-shirt offerings for the Summer 2018 season. The collection is particularly graphic-heavy and it boasts a new logo, a collaboration with New Era, as well as a full-back psychedelia-inspired skull illustration. Each piece retails for $50 USD.
The fashion label is the project of American musician A$ap Ant who delivers a successful representation of skate culture-inspired fashion within the context of casual streetwear.
The colorful graphic tees are debuted in a dynamic lookbook that is strategically catered to a targeted audience. The photographs depict a group of youthful skaters who are shredding the night on their decks with the latest Marino Infantry tees on.
What's Driving This Trend
- Graphic-heavy Tees
- The trend of graphic-heavy tees presents an opportunity for fashion labels to tap into skate culture-inspired fashion and casual streetwear.
- Skate Culture-inspired Fashion
- The trend of skate culture-inspired fashion allows for the creation of apparel that resonates with a youthful audience and captures the essence of streetwear.
- Targeted Lookbooks
- The trend of targeted lookbooks enables fashion brands to create dynamic and engaging visual content that resonates with specific audiences.
Who This Affects Most
- Fashion
- The fashion industry can explore disruptive innovation opportunities by incorporating graphic-heavy tees and skate culture-inspired fashion into their collections.
- Streetwear
- The streetwear industry can embrace disruptive innovation opportunities by incorporating skate culture-inspired fashion and targeted lookbooks to cater to a youthful audience.
- Photography and Visual Content Creation
- The photography and visual content creation industry can leverage disruptive innovation opportunities by specializing in creating targeted lookbooks that effectively capture the essence of a brand and resonate with specific target audiences.
