Havas Sports & Entertainment and Havas Blockchain created a cryptocurrency-based loyalty program for sports fans that will reward them for their engagement. The currency is designed to reward fans for their loyalty with digital coins that can be traded across various loyalty programs, redeemed for real consumer goods, exclusive content and even one-of-a-kind experiences.
As well as helping to reward fans, the cryptocurrency will also be used to provide targeted data to sponsors and partners for commercial offers.
Dozens of companies have announced plans to launch blockchain-based loyalty programs or branded digital coins to boost customer engagement. As customers tend to feel as though they have more power over how they choose to redeem their accrued loyalty program rewards, this kind of freedom inspires ongoing participation.