Spanish soccer club Atlético de Madrid works in collaboration with sports and entertainment blockchain firm Chiliz on a special fan engaging platform known as 'Socios.com.' It gives Atlético de Madrid the opportunity to distribute fans cryptocurrency fan tokens that go towards supporting their favorite teams.
In a statement, Chiliz explains that "Socios.com is a first-of-its-kind blockchain-based mobile app for sports and entertainment fans. As the Club’s Official Fan Token partner, Socios.com will help Atlético de Madrid stay closer to its global fanbase of millions of fans, through Atlético de Madrid Fan Tokens, digital assets that allow fans to engage in certain polls and rewards them for their participation.“ Each fan token is prived at €2 and will be available during the 2010/2020 season. Tokens can also be collected for free on the app using the 'Token Hunt' geolocation augmented reality feature.
What's Driving This Trend
- Blockchain-based Fan Engagement Platforms
- Developing blockchain-based platforms that allow sports teams and entertainment brands to engage with fans through digital assets and distribute cryptocurrency fan tokens.
- Tokenized Incentives
- Utilizing cryptocurrency fan tokens as incentives for fans to participate in certain polls and activities, creating a new way to engage with fans.
- Geolocation Augmented Reality Feature
- Integrating geolocation augmented reality features in mobile apps to allow fans to collect free fan tokens and create new opportunities for fan engagement.
Who This Affects Most
- Sports Teams
- Sports teams can leverage blockchain technology and cryptocurrency fan tokens to create new fan engagement opportunities and tighten their global fanbase.
- Entertainment Brands
- Using blockchain-based platforms and tokenized incentives, entertainment brands can create new ways of audience engagement, strengthen brand loyalty and expand their user base.
- Blockchain Technology Providers
- Providing blockchain-based fan engagement platforms for sports teams and entertainment brands through customized blockchain solutions and mobile applications.
