Spanish soccer club Atlético de Madrid works in collaboration with sports and entertainment blockchain firm Chiliz on a special fan engaging platform known as 'Socios.com.' It gives Atlético de Madrid the opportunity to distribute fans cryptocurrency fan tokens that go towards supporting their favorite teams.
In a statement, Chiliz explains that "Socios.com is a first-of-its-kind blockchain-based mobile app for sports and entertainment fans. As the Club’s Official Fan Token partner, Socios.com will help Atlético de Madrid stay closer to its global fanbase of millions of fans, through Atlético de Madrid Fan Tokens, digital assets that allow fans to engage in certain polls and rewards them for their participation.“ Each fan token is prived at €2 and will be available during the 2010/2020 season. Tokens can also be collected for free on the app using the 'Token Hunt' geolocation augmented reality feature.