Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The NBA Offers an Interactive Experience with '360 Portals'

 - Jun 5, 2018
References: itunes.apple & psfk
The NBA is furthering engagement with its fans through a new AR app dubbed '360 Portals' -- an interactive platform that's offering a virtual court experience during this year's NBA finals.

The app, which is powered through augmented reality, invites users to engage both on and off the court, with a series of offerings that offer an authentic, behind-the-scenes look. Through the app, fans are transported into the middle of team huddles and can even watch as the team celebrates a win. All of the featured content is captured through 360-degree cameras, resulting in what Melissa Rosenthal Brenner, the NBA executive vice president of digital media described as a "new way to experience the game."