The NBA is furthering engagement with its fans through a new AR app dubbed '360 Portals' -- an interactive platform that's offering a virtual court experience during this year's NBA finals.
The app, which is powered through augmented reality, invites users to engage both on and off the court, with a series of offerings that offer an authentic, behind-the-scenes look. Through the app, fans are transported into the middle of team huddles and can even watch as the team celebrates a win. All of the featured content is captured through 360-degree cameras, resulting in what Melissa Rosenthal Brenner, the NBA executive vice president of digital media described as a "new way to experience the game.”
Why This Trend Is Growing
- Augmented Reality Experiences
- Opportunity to create immersive and interactive experiences through augmented reality technology.
- 360-degree Video Content
- Potential for capturing and delivering immersive content using 360-degree cameras.
- Virtual Fan Engagement
- Innovative ways to engage fans virtually, bringing them closer to the action and behind-the-scenes experiences.
Industries Being Reshaped
- Sports and Entertainment
- Opportunity for enhancing fan experiences and generating new revenue streams through interactive AR basketball platforms.
- Technology and Gadgets
- Demand for AR technologies and devices to deliver immersive 360-degree content and experiences.
- Media and Broadcasting
- Opportunity to leverage interactive AR platforms to enhance sports coverage and engage audiences in new ways.
