Zurich-based performancewear brand 'On' introduced its new Cloud X sneaker model with functional elements. The silhouette boasts unique design specifications with a light mesh upper construction. On began back in 2010 by three friends in the Swiss Alps who wanted to change the sneaker game from a running performance perspective. The label has since then made a name for itself with numerous international design and tech accolades. The Cloud X is recognized globally as the lightest cushioned sneaker.
The footwear style has a dual-density sock liner and seamless tongue tab, with the highlight being the zero-gravity foam and patented CloudTec sole that is incorporated for ultimate comfort. The sneaker is engineered for running purposes but proves to deliver function in other active pursuits as well. The sneaker is now available for purchase for the price of $139.
Why This Trend Is Growing
- Performance-driven Sneakers
- Opportunity for innovation in creating sneakers that prioritize performance and functionality.
- Cushioned Lightweight Footwear
- Potential for disruption in the market by designing lightweight sneakers with enhanced cushioning.
- Functional Active Footwear
- Innovation opportunity in developing sneakers that offer comfort and functionality in various active pursuits.
Industries Being Reshaped
- Performancewear
- Disruptive innovation potential in the performancewear industry by introducing sneakers that prioritize performance.
- Athletic Footwear
- Opportunity for disruption in the athletic footwear industry by creating lightweight sneakers with advanced cushioning.
- Sportswear
- Innovation potential in the sportswear industry by designing sneakers that combine functionality with comfort.
