Footwear brand ASICS advocates for the benefits of mindful sports with the release of a running track, geared toward training both the body and the mind. The 'ASICS Blackout Track' is a custom-made 150-meter course, located in London. The initiative is launched to celebrate Global Running Day and is designed to feed into the movement of unplugged runs. With a belief that mental strength is just as important as physical fitness, the mindful sports installation is clocked in darkness and offers no technology, music and even scenery.
The track will launch an experiment on June 6th, where 10 runners will be invited to finish two sets of 5 kilometers — one with lights on and music and one in darkness. This will display the importance of mindful sports and the synchronization of mind and body.
Why This Trend Is Growing
- Mindful Sports Practices
- Opportunity for companies to develop products and services that promote mindfulness in sports and exercise.
- Unplugged Runs
- Innovation opportunity for businesses to create environments that allow for runs without digital distractions.
- Mental Fitness
- Companies can capitalize on promoting mental fitness and its importance in overall wellness.
Industries Being Reshaped
- Sportswear
- Companies in the sportswear industry can create clothing and gear that promote mindfulness and mental fitness in sports and exercises.
- Fitness Technology
- Opportunity for fitness technology companies to develop tools that promote mindful sports practices and unplugged runs.
- Wellness
- Wellness companies can capitalize on promoting the importance of mental fitness and mindfulness in overall wellness.
