Beyonce introduced the latest Ivy Park SS18 collection by dropping a colorful selection for the warmer season. The new range draws a strong inspiration from American football, baseball, boxing and cycling. The new activewear apparel utilizes elements from each sport -- with reimagined football jerseys seen through the boxy tees constructed from Airtex fabric materials and shoulder paneling details. Cycling is recalled with the second skin cycling shorts and oversized logos. Boxing is referenced with the infusion of high-waisted shorts with rubber logo patchwork and baseball components translate through linear contour panels as a nod to baseball stitching.
The new Ivy Park SS18 collection features breathable properties that wick sweat and have a variety of elements in preparation for the warmer weather. This includes open mesh fabric panels, cutaways and ergonomic paneling. The bright color palette sees hues from black and blue to red and orange.
What's Driving This Trend
- Multi-sport-inspired Activewear
- Disruptive innovation opportunity: Create a line of activewear that combines elements from multiple sports for a unique and versatile athletic apparel.
- Reimagined Football Jerseys
- Disruptive innovation opportunity: Design football jerseys using Airtex fabric materials and shoulder paneling details to create a modern and stylish twist on traditional sports apparel.
- Cycling-inspired Shorts
- Disruptive innovation opportunity: Develop second skin cycling shorts with oversized logos for cyclists looking for comfortable and fashion-forward activewear.
Who This Affects Most
- Athletic Apparel
- Disruptive innovation opportunity: Combine elements from various sports to create innovative and multi-functional athletic apparel that appeals to a wider range of athletes.
- Sportswear
- Disruptive innovation opportunity: Incorporate elements of football, baseball, boxing, and cycling into sportswear designs to offer unique and performance-enhancing options for athletes.
- Fashion
- Disruptive innovation opportunity: Merge athletic wear with high-fashion by integrating the aesthetics and functional elements of different sports into apparel that can be worn both in the gym and on the streets.
