The Serena Williams fashion line, dubbed 'Serena,' was recently launched as a tribute to strength and femininity. The collection of clothing was created to help women embrace their own individual growth and express themselves with an empowering range of styles that includes dresses, denim, t-shirts and jackets.
On her new 12-piece line, Serena Williams describes that "My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go—kinda like me."
As an athlete and entrepreneur, Serena Williams has worked with many high-profile brands in the sports and fashion industries, but the debut collection allowed her unique perspective and voice as a leader to come through more than ever before.
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