Reebok has proven itself to be a wholesome business that not only promotes a health-inspired image to the consumer but also applies it to its workers. The company opens up its 220,000 square foot headquarters, located in the Innovation and Design Building in the Seaport District in London. The newly launched state-of-the-art space boasts a cafe, retail shop and a 30,000 square foot gym. The facility includes a spin room, a boxing ring, yoga studios and even a fully fitted cross-fit studio. In addition, the communal spaces are open-concept, allowing for the socialization of ideas.
Promoting health and fitness, Reebok has taken it upon itself to extend the message to everyone. Surely, the initiative in supporting its employees will cause the wholesome business to rise in the eyes of the consumer as well.