Not everyone feels comfortable and empowered at the beach, so Outdoor Voices launched its inclusive H2OV swimwear collection, that's designed to celebrate all bodies.
Arriving just in time for the warmer weather, this line offers a myriad of adorable bathing suits that can flatter anyone's curves. Offering both one-pieces and two-pieces in both subtle and bold hues, this line presents the consumer with something that'll look amazing, while still adhering to one's personal style. In addition to the styles and colors, this line is comprised of high-quality materials, making these suits incredibly durable. Because of this, the H2OV line is perfect for water sports like snorkeling, beach volleyball or other energetic activities.
Image Credit: Outdoor Voices
What's Driving This Trend
- Inclusive Swimwear
- Opportunity for inclusive swimwear lines to embrace diversity and empower customers
- Durable Swimwear
- Opportunity to create new swimwear lines with materials that are designed to last longer and endure high-impact activities.
- Sport-ready Swimwear
- Opportunity for swimwear brands to create suits specifically designed for water sports and other activities that require flexibility, durability and style.
Who This Affects Most
- Fashion Industry
- Opportunity for the fashion industry to create inclusive swimwear lines and designs that cater to a wider range of body types and sizes.
- Sporting Goods Industry
- Opportunity for the sporting goods industry to create durable swimwear products that can withstand high-impact activities and cater to athletes and active individuals.
- Hospitality Industry
- Opportunity for hotels and resorts to offer swimwear options to guests that are inclusive, durable and designed for water sports and activities.
