With the 2018 World Cup just days from getting underway, fans from all around the world are gearing up with their gaudiest accouterments, and Game Face AR is a new app that makes it easier to rep one's national squad. The app uses facial recognition to create responsive AR facemasks in the style of the face paint that dedicated fans don to support their boys.
Game Face AR takes advantage of the built-in facial recognition available on the iPhone X. It lets users select from the flags of all the competing nations in the 2018 World Cup, and it also gives users the ability to select the flag's layout, be it horizontal, vertical, or just images on their cheeks.
Key Themes Behind This Trend
- AR Face-painting Apps
- There is a potential for such apps to be used for other events and sports for fans to express their support as well.
- Facial Recognition Technology
- Facial recognition technology has wide-ranging applications beyond just face-painting, such as security and personalized marketing.
- Responsive AR Facemasks
- Responsive AR facemasks could be used for other forms of expression and customization, such as makeup and fashion.
Where This Applies
- Sports Apparel and Accessories
- Game Face AR presents an opportunity for sports apparel and accessories companies to develop more interactive and personalized merchandise.
- Augmented Reality
- Apps like Game Face AR indicate a growth opportunity in the AR market and for businesses to tap into this technology.
- Mobile App Development
- Game Face AR exemplifies the potential for innovation in mobile app development, particularly in using new technologies like facial recognition and AR.
