Go Hoop Day aims to be basketball's first global holiday. On June 23rd, people all around the world celebrated their love for the game. Jordan Brand and Spalding both served as Go Hoop Day's official sponsors.
Co-Founded by Houston Rockets' guard, Chris Paul, Go Hoop Day's founding committee includes other professional basketball players, including: Evan Turner, Donovan Mitchell, Cappie Pondexter, Jalen Rose, Emmanuel Mudiay, Terry Rozier, and Bria Hartley.
In collaboration with Baked by Melissa, Go Hoop Day has created basketball-inspired cupcakes, which were available until June 30th. $8 from each pack sold went towards the Go Hoop Fund, which supports local and grassroots basketball programs that encourage participation and access to the game while teaching players how to achieve goals beyond the court.
Go Hoop Day also launched 1-833-4GO-Hoop, a basketball hotline where consumers can call to hear stories from players like Chris Paul and Pee Wee Kirkland on why they love the game and are encouraged to share their stories after the beep.
Leading up to June 23rd, Go Hoop Day placed basketball-equipped emergency break glass cases in NYC and LA where consumers were able to access free Spalding basketballs.
On Go Hoop Day, grassroots organizations across the world activated their communities through skills clinics, court refurbishments, pick-up games, and other basketball events, while Go Hoop Day's athlete partners worked to open gyms in their communities.