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Top 35 Interactive Marketing Ideas in July

From AR Soccer Challenges to Soda Mixology Apps

— July 29, 2018 — Marketing
The July 2018 interactive marketing ideas cover a variety of initiatives that are made to engage consumers by allowing them to partake in different aspects, whether it's attending a unique launch, or just working with packaging in a new way.

The Snickers Hunger Bunker is one campaign that especially stands out, with the chocolate bar brand erecting an immersive escape room that prompted consumers to choose their favorite flavor that they'd like to see implemented. In addition to involving consumers in the escape room experience itself, the campaign also prompted plenty of social media sharing, helping to spread the word in a more organic way.

Another notable campaign was is shower-themed singing event put on by Nivea, which is done in support of Cancer Research's Race for Life. At the event, attendees are welcome to show off their karaoke skills, with participants rewarded with a coupon and sample bag. The shareable event is set to run throughout the UK over the course of the summer, further generating awareness for the Race for Life.
7
Score
Popularity
Activity
Freshness
34
Celebratory Pretzel Promotions
Celebratory Pretzel Promotions
The Pretzel Nation Creation Campaign Asks Fans to Pick a New Flavor
<
33
Parental 8-Bit Games
Parental 8-Bit Games
NERF France Created 'Be a Hero Again' to Help Parents Feel Cool
<
32
Celebratory Burger Giveaways
Celebratory Burger Giveaways
Burger King Drive-Thru Offers Free Whoppers to Women in Saudi Arabia
<
31
Stereotype-Opposing VR Airline Tours
Stereotype-Opposing VR Airline Tours
Scoot Breaks the Relation Between Low-Cost & Low Expectations
<
30
Official Basketball Holidays
Official Basketball Holidays
Go Hoop Day aims to be basketball's first global holiday
<
29
Inclusive eSports Festivals
Inclusive eSports Festivals
The GIRLGAMER eSports Festival Focuses on Inclusiveness in Gaming
<
28
Pop-Up Americana Museums
Pop-Up Americana Museums
Helo and Jared Leto Collaborate on a Culture-Inspired Experimental Museum
<
27
Adventurous Discount Cards
Adventurous Discount Cards
Vollebak Created a Treasure Hunt with an 'Extreme Discount Card' Reward
<
26
Wanderlust-Targeting Interactive Microsites
Wanderlust-Targeting Interactive Microsites
Hawaii Tourism Authority Uses a Multi-Media Approach
<
25
AR Soccer Challenges
AR Soccer Challenges
Coca-Cola Challenged People to Go Head-to-Head with a Virtual Sports Star
<
24
Sci-Fi Voice Assistant Games
Sci-Fi Voice Assistant Games
'Westworld: The Maze' is an Immersive Game on Amazon Alexa
<
23
Digital Fireworks Bars
Digital Fireworks Bars
Häagen-Dazs' Hanabi Bar Shares a Fireworks Show Inspired by Its Juicy Bar
<
22
Online Drive Sober Pledges
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
<
21
Beer-Tweeting Soccer Campaigns
Beer-Tweeting Soccer Campaigns
Norrlands Guld Honors FIFA with a Playful Social Marketing Stunt
<
20
Traveler-Connecting Selfie Campaigns
Traveler-Connecting Selfie Campaigns
Absolut & JCDecaux Singapore Launch an Interactive Initiative
<
19
Swimming Pet Events
Swimming Pet Events
Rover.com is Hosting Britain’s First-Ever Dog Swimming Gala
<
18
Outdoor Co-Working Offices
Outdoor Co-Working Offices
L.L.Bean is Launching a Collaborative Workspace in Madison Square Park
<
17
Self-Supporting Pizza Box Packaging
Self-Supporting Pizza Box Packaging
Boston Pizza & John St. Launch an Ultra-Convenient Packaging
<
16
Immersive Driving Events
Immersive Driving Events
The Porsche Track Experience Helps Drivers Perfect Niche Skills
<
15
Blockchain Marriage Platforms
Blockchain Marriage Platforms
Björn Borg is Promoting Equality for All with 'Marriage Unblocked'
<
14
Experiential Otherwordly Installations
Experiential Otherwordly Installations
'Life Coach' is an Unconventional Multi-Sensory Experience
<
13
Responsive Beer Labels
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
<
12
Playful Cardboard-Repurposing Apps
Playful Cardboard-Repurposing Apps
IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
<
11
Unexpected Branded Flower Arrangements
Unexpected Branded Flower Arrangements
Tiffany & Co.'s Floral Flash Aims to Beautify NYC's Streets
<
10
Biometric Travel Discovery Tools
Biometric Travel Discovery Tools
Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
<
9
Soda Mixology Apps
Soda Mixology Apps
7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes
<
8
Shower-Themed Singing Events
Shower-Themed Singing Events
Nivea Created a Shower Karaoke for Cancer Research's Race for Life
<
7
Interactive AI Installations
Interactive AI Installations
Ford's Large-Scale Installation for the Focus Model Engages Passersby
<
6
Tech-Infused Fine Dining
Tech-Infused Fine Dining
Samsung and Ya Ge Teamed Up for a Technological Dining Experience
<
5
Happiness-Inspiring Activations
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
<
4
Candy-Branded Escape Rooms
Candy-Branded Escape Rooms
Snickers' Hunger Bunker Tasks Guests with Selecting a New Flavor
<
3
Interactive Projection Mapping Trucks
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
<
2
Experiential Cocktail Tastings
Experiential Cocktail Tastings
The Bazaar by José Andrés' Bazaar Bar Flights are Interactive
<
1
Immersive Artist-Designed Pop-Ups
Immersive Artist-Designed Pop-Ups
Amex's Live Life Experience Features a Foam Pit and Secret Rooms
<