The July 2018 interactive marketing ideas cover a variety of initiatives that are made to engage consumers by allowing them to partake in different aspects, whether it's attending a unique launch, or just working with packaging in a new way.
The Snickers Hunger Bunker is one campaign that especially stands out, with the chocolate bar brand erecting an immersive escape room that prompted consumers to choose their favorite flavor that they'd like to see implemented. In addition to involving consumers in the escape room experience itself, the campaign also prompted plenty of social media sharing, helping to spread the word in a more organic way.
Another notable campaign was is shower-themed singing event put on by Nivea, which is done in support of Cancer Research's Race for Life. At the event, attendees are welcome to show off their karaoke skills, with participants rewarded with a coupon and sample bag. The shareable event is set to run throughout the UK over the course of the summer, further generating awareness for the Race for Life.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
