Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Scoot Breaks the Relation Between Low-Cost & Low Expectations

 - Jun 19, 2018
References: flyscoot & marketing-interactive
In an attempt to challenge the steadfast notion that low-cost travel entails low expectations, Scoot launches an unconventional airline tour with the help of experiential design studio Untitled Project. The experience is launched to promote the budget-friendly company's expansion to new cities across Asia.

The interactive VR airline tour is of Scoot's Boeing 787 Dreamliner. It features animated personalities that have been specifically created by the brand for marketing opportunities. The video is shot in 360 and the audience is able to select 'Scoot Economy,' 'ScootBiz' or 'ScootinSilence.'

The airline tour gives individuals a guided experience of the cabin and outlines the many benefits of flying low-cost and still receiving a five-star experience — from seats with extra leg-room to substantial in-flight entertainment.