In an effort to promote its 'You're Not You When You're Hungry' campaign, Snickers has set-up an immersive escape room aptly named 'The Hunger Bunker.'
The installation is enabling consumers to select the candy brand's next flavor with choices that include Espresso, Fiery or Sweet & Salty. The event tasks guests with answering the question, “Which intense flavor will you need to survive intense hunger?”
The brand experience boasts a social media-friendly aesthetic, helping Snickers increase its following while providing consumers with a unique attraction. The challenge cleverly plays into the popularity of escape rooms while also promoting the brand's new endeavors.
Snickers' Hunger Bunker opens in New York City on June 19th.
Image credit: Viacheslav Nikolaenko