Howard Johnson by Wyndham Celebrates Its Design Refresh with a Pop-up
Kalina Nedelcheva — September 19, 2019 — Marketing
References: wyndhamrewards & prnewswire
The candy hotel room is no longer a thing of one's dreams as Howard Johnson by Wyndham realizes it as the hospitality business celebrates its "largest design-refresh in more than 25 years." To call attention to this milestone, the company facilitated an exclusive two day pop-up in New York City, where individuals were invited to check out what was dubbed 'HoJo's Sweet Escape.'
The candy hotel room boasted design elements that teased the sweet tooth of visitors — from licorice and jellybeans to marshmallows and more. Playful and absolutely whimsical, Howard Johnson by Wyndham taps into the phenomenon of curating vibrant and photo-friendly spaces that invite people to a one-of-a-kind and limited-time experience.
Photo Credits: Diane Bondareff
The candy hotel room boasted design elements that teased the sweet tooth of visitors — from licorice and jellybeans to marshmallows and more. Playful and absolutely whimsical, Howard Johnson by Wyndham taps into the phenomenon of curating vibrant and photo-friendly spaces that invite people to a one-of-a-kind and limited-time experience.
Photo Credits: Diane Bondareff
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