What is the trend of photo-friendly hotel experiences?

Opportunity for hotels to create Insta-worthy pop-up spaces that offer one-of-a-kind and limited-time experiences to attract tourists.

What is the trend of whimsical hospitality design?

Opportunity for the hospitality industry to tap into the phenomenon of playful and imaginative design, using candy-themed elements to appeal to the sweet tooth of visitors.

What is the trend of event-based marketing?

Opportunity for businesses to create exclusive and experiential pop-up events as part of a larger marketing strategy.

What are the implications for the hospitality industry?

Industry professionals can update hotel design to feature candy-themed elements that will appeal to travelers looking for photo opportunities and unique experiences.

What are the implications for the marketing industry?

Marketing professionals can use event-based marketing as a strategy to create exclusive, experiential pop-up events that are shareable on social media.

What are the implications for the food and beverage industry?

Innovative food and beverage concepts can be incorporated into hospitality spaces, to create memorable guest experience.

Candy Hotel Room Activations : candy hotel room

Candy Hotel Room Activations

Howard Johnson by Wyndham Celebrates Its Design Refresh with a Pop-up

Kalin Ned — September 19, 2019 — Marketing

References: wyndhamrewards & prnewswire

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The candy hotel room is no longer a thing of one's dreams as Howard Johnson by Wyndham realizes it as the hospitality business celebrates its "largest design-refresh in more than 25 years." To call attention to this milestone, the company facilitated an exclusive two day pop-up in New York City, where individuals were invited to check out what was dubbed 'HoJo's Sweet Escape.'

The candy hotel room boasted design elements that teased the sweet tooth of visitors — from licorice and jellybeans to marshmallows and more. Playful and absolutely whimsical, Howard Johnson by Wyndham taps into the phenomenon of curating vibrant and photo-friendly spaces that invite people to a one-of-a-kind and limited-time experience.

Photo Credits: Diane Bondareff

Trend Themes

Photo-friendly Hotel Experiences — Opportunity for hotels to create Insta-worthy pop-up spaces that offer one-of-a-kind and limited-time experiences to attract tourists.
Whimsical Hospitality Design — Opportunity for the hospitality industry to tap into the phenomenon of playful and imaginative design, using candy-themed elements to appeal to the sweet tooth of visitors.
Event-based Marketing — Opportunity for businesses to create exclusive and experiential pop-up events as part of a larger marketing strategy.

Industry Implications

Hospitality — Industry professionals can update hotel design to feature candy-themed elements that will appeal to travelers looking for photo opportunities and unique experiences.
Marketing — Marketing professionals can use event-based marketing as a strategy to create exclusive, experiential pop-up events that are shareable on social media.
Food and Beverage — Innovative food and beverage concepts can be incorporated into hospitality spaces, to create memorable guest experience.

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