Snickers debuted a Tastebud Training program with the intention of preparing fans for its newest innovation, Snickers Hi Protein. Fans who want to take their tastebuds to the next level are guided by actor, comedian and host Joel McHale, who partnered with his trainer and Snickers.
The program features fun exercises like the warmup Face Flex, the Lip Trill to enhance flavor intake, Bar Bites and Satisfied Smile to finish it all off with "a low-intensity cooldown to aid flavor receptor recovery." For a limited time, fans can enter for their chance to win a solo training session with Joel McHale and free Snickers Hi Protein bars.
Snickers Hi Protein boasts 20g of protein per bar, treating people to an experience that delivers on nutritional value and flavor in a category where active individuals often have to settle for one or the other.
Why This Trend Is Growing
- Tastebud Training
- Using Tastebud Training programs to enhance flavor intake and aid flavor receptor recovery.
- Snickers Hi Protein
- Introducing Snickers Hi Protein bars with 20g of protein per bar, providing a nutritional and flavorful option for active individuals.
- Training Session Contest
- Engaging with fans through a contest where winners get a chance to participate in a solo training session with Joel McHale and receive free Snickers Hi Protein bars.
Industries Being Reshaped
- Confectionery
- Incorporating Tastebud Training programs for confectionery products to create unique and enhanced flavor experiences.
- Sports Nutrition
- Developing high-protein snacks like Snickers Hi Protein to cater to the needs of active individuals in the sports nutrition industry.
- Celebrity Partnerships
- Collaborating with celebrities like Joel McHale to elevate marketing campaigns and capture consumer attention.
