This Myprotein Snack Bar Needs Name Suggestions from Consumers
Michael Hemsworth — June 6, 2025 — Lifestyle
References: myprotein & foodanddrinktechnology
This new Myprotein snack bar has been announced by the brand, but in an unexpected move doesn't have a permanent name as part of a campaign that encourages consumers to have their say. The snack is being colloquially referred to by the brand as the 'incredible to eat, impossible to name' bar and is arriving at select WHSmith Travel locations with campaign that encourages customers to put in a suggestion. The bar will come in three flavors including White Chocolate Cookie, Caramel Nut and Double Dark Chocolate, which each have 16-grams of protein.
CEO, THG Nutrition Neil Mistry spoke on the new Myprotein snack bar saying, "We asked our customers to name this bar, we asked our social followers and we asked our internal team – but we still couldn’t come up with one. So that’s why we decided to ask the public, and call on the wisdom of crowds. We’re pleased and proud to be expanding our product range with one of our best bars yet. Willy Wonka would be proud of this one.”
CEO, THG Nutrition Neil Mistry spoke on the new Myprotein snack bar saying, "We asked our customers to name this bar, we asked our social followers and we asked our internal team – but we still couldn’t come up with one. So that’s why we decided to ask the public, and call on the wisdom of crowds. We’re pleased and proud to be expanding our product range with one of our best bars yet. Willy Wonka would be proud of this one.”
Trend Themes
1. Crowdsourced Product Naming - Leveraging the wisdom of crowds for product naming demonstrates an innovative approach to brand engagement and consumer involvement.
2. Personalized Marketing Campaigns - Inviting customer participation in product naming enables brands to create more personalized and relatable marketing campaigns.
3. Interactive Consumer Engagement - Encouraging consumers to name products fosters interactive engagement, which can enhance brand loyalty and community building.
Industry Implications
1. Health and Wellness Foods - The evolving consumer preferences in protein-rich snacks open opportunities for new product innovations in the health-focused food sector.
2. Retail Innovation - Dynamic product naming campaigns in retail environments like WHSmith Travel showcase disruptive marketing strategies in traditional sales locations.
3. Social Media Engagement Platforms - The use of social media for crowdsourcing product names highlights potential growth in platforms supporting brand-consumer interactive dialogues.
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