Candy bars aren't health foods but they do have the potential to offer nutritional benefits, as seen in the new Snickers Hi Protein Bars. This all-new performance nutrition bar boasts all of the same ingredients that fans know and love, plus the added benefit of 20 grams of protein.
The Snickers bar made with chocolate, caramel and peanuts speaks to a wide range of consumers, from extreme athletes to the exercise-curious, and it specifically solves the problem of performance nutrition products tasting poorly. The brand noticed the rising demand for great-tasting protein bars and saw an opportunity to serve people who want high-protein products without compromising on taste. These texture-rich bars are coming to select retailers as of January 2023 before nationwide availability later in the year.
What Makes This Trend Stand Out
- Protein-packed Products
- There's a trend for companies to add protein to everyday products and offer an added health benefit.
- Flavorful Performance Nutrition
- Products that go beyond the traditional protein bar and offer added flavor are experiencing growth in the health and wellness industry.
- Mainstreamization of Performance Nutrition
- Performance nutrition products are becoming more mainstream and appealing to a wider audience with enjoyable flavors and familiar ingredients.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry can explore adding protein to existing products to appeal to health-conscious consumers.
- Sports Nutrition
- The sports nutrition industry can expand beyond traditional protein bars and appeal to a wider audience with familiar flavors and enjoyable textures in performance nutrition products.
- Confectionery
- The confectionery industry can explore incorporating high-protein ingredients into their products to appeal to health-conscious consumers looking for sweet treats with added nutritional benefits.
