The Burger King drive-thru outlets in Saudi Arabia are honoring women with a burger giveaway. With this tasty initative, the fast-food chain sets out to celebrate women's right to drive in Saudi Arabia. The campaign is launched in conjunction with Grabarz and Partners Germany and it will run from June 24th for one month. The burger giveaway features the establishment's iconic Whopper. However, for the purposes of the celebratory campaign, the fast-food restaurant renames it as 'WhoppHer.' The meal is given to women who indulge in the newly lifted law and make use of Burger King's drive-thru.
A tasty iniative indeed, the burger giveaway is one instance where brands have jumped to celebrate a radical change in policy that opens the door for a more global and equal future.