7UP launched a new mobile website called Digital Bartender that shares how the versatile soft drink may be used to create a wide range of cocktails and mocktails to be enjoyed this summer.
While there are plenty of recipes that share instructions to follow in list-style formats, Digital Bartender goes above and beyond with step-by-step directions, videos and enhanced visual guides. As 7UP describes: "measuring the perfect pour is as simple as sizing the in-screen graphic to match the size of your glass."
Some of the fun drink recipes that can be found through 7UP's Digital Bartender include classic cocktails, as well as unique new creations—like the 7UP Side-Down Cake—which were expertly crafted by professionals.
Why This Trend Is Growing
- Interactive Recipe Apps
- The rise of interactive recipe apps like 7UP's Digital Bartender allows users to follow step-by-step directions and videos to create unique drink recipes.
- Enhanced Visual Guides
- Apps like Digital Bartender incorporate enhanced visual guides to assist users in measuring and pouring ingredients accurately.
- Versatile Use of Soft Drinks
- 7UP's Digital Bartender showcases the trend of using soft drinks as a base to create a wide range of cocktails and mocktails.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore opportunities in developing interactive recipe apps to enhance user experiences and drive recipe innovation.
- Mobile App Development
- The mobile app development industry can capitalize on the trend of enhanced visual guides to create more interactive and engaging recipe apps.
- Soft Drink Manufacturing
- Soft drink manufacturers can leverage the trend of versatile use of soft drinks to promote their products as suitable mixers or ingredients in cocktail recipes.
