7UP launched a new mobile website called Digital Bartender that shares how the versatile soft drink may be used to create a wide range of cocktails and mocktails to be enjoyed this summer.
While there are plenty of recipes that share instructions to follow in list-style formats, Digital Bartender goes above and beyond with step-by-step directions, videos and enhanced visual guides. As 7UP describes: "measuring the perfect pour is as simple as sizing the in-screen graphic to match the size of your glass."
Some of the fun drink recipes that can be found through 7UP's Digital Bartender include classic cocktails, as well as unique new creations—like the 7UP Side-Down Cake—which were expertly crafted by professionals.
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