Appealing to a new generation of mindful drinkers and modern guests, Loews Hotels & Co crafted Fizz by Loews Hotels, a new beverage program centered on soda where spirits are optional. As more people seek vibrant no-alcohol and low-alcohol options, this drink menu delivers with house-made sodas and spritzes that are as refreshing as they are customizable.
Each property features a seasonal selection of house-crafted sodas made by Fizzologists with fresh herbs, local ingredients, and syrups—with or without an alcohol add-on. Lychee Lush at Loews Miami Beach Hotel, for example, combines lychee purée, fresh raspberries, yuzu juice, simple syrup and soda water.
Fizz by Loews Hotels builds on the success of the Free Spirited by Loews Hotels program, the brand's signature, curated non-alcoholic and low-alcohol beverage program.
Key Themes Behind This Trend
- Non-alcoholic Beverage Boom
- The rise of non-alcoholic and low-alcohol drinks highlights a shift towards wellness-oriented socializing, offering opportunities for new product development in hospitality.
- Customizable Drink Experiences
- Demand for highly personalized beverage options like those offered by Fizz suggests potential for crafting unique, guest-driven experiences in the beverage sector.
- Seasonal Ingredient Innovations
- Utilizing fresh, local ingredients in beverage programs points to a growing consumer preference for sustainable, seasonally-driven options.
Where This Applies
- Hospitality
- Innovative beverage programs such as Fizz by Loews Hotels enhance guest experiences, highlighting an emerging need for creative, guest-centric offerings in hospitality.
- Beverage
- The focus on house-made sodas reveals opportunities for new product lines that cater to the low-alcohol and non-alcoholic demand in the beverage industry.
- Foodservice
- Foodservice companies can capitalize on the trend by integrating customizable and seasonal drink options into their menus, catering to health-conscious consumers.
