"Leisure Sodas" by Casamara Club are non-alcoholic drinks that are described as a "spritzy take on Italian amaro and aperitivo drinks." These beverages are bubbly like special-occasion drinks but ready for everyday enjoyment.
Fueled by botanical ingredients, the sodas are free from artificial sweeteners and added flavors, and they contain just four grams of sugar and 20 calories. These dry, crisp and refreshing sodas are ready to enjoy in flavors like the Negroni-inspired Alta, the wild lemon Onda inspired by Sicilian amaro, as well as Como and Sera. These flavors reinterpret classic Italian beverages in a new way for modern drinkers. True to their name as leisure sodas, these drinks are branded with colorful, summery scenes that remind of being on vacation.
Why This Trend Is Growing
- Low-sugar Beverages
- The trend towards healthier drink options with lower sugar content presents opportunities for development of new products in the beverage industry.
- Botanical Ingredients in Beverages
- The use of natural and botanical ingredients in beverages is becoming more popular as consumers prioritize health and wellness.
- Non-alcoholic Beverages
- The shift towards non-alcoholic beverages offers innovation opportunities for companies to create sophisticated, flavorful drinks that appeal to a wider range of consumers.
Industries Being Reshaped
- Beverage
- The beverage industry has an opportunity to innovate and develop new low-sugar, botanical-based drinks to meet consumer demand for healthier and flavorful options.
- Hospitality
- The hospitality industry can cater to the rising demand for non-alcoholic drinks like leisure sodas by offering them on menus and in marketing campaigns.
- Retail
- Retailers can tap into the trend of healthier, high-quality beverage options by stocking low-sugar, botanical-based products like leisure sodas.
