Multi-Color Corporation and Talkin’ Things came together as the first IoT packaging platform providers to combine Augmented Reality and NFC technology in a smart beer label for an enhanced consumer experience.
The smart packaging for Black Beer boasts AR facial recognition and the ability to respond appropriately to the detected emotions. As the label prominently features a skull, the label becomes animated and starts a tailored dialogue through the screen of a mobile device.
After drawing consumers in with its entertaining augmented reality label experience, the packaging solution has the potential to elevate the end user experience. For instance, the NFC label on the bottle's neck works as a proof-of-purchase solution, but also a customized tool for communicating with consumers—this smart packaging technology recognizes when the product has been opened and provides a different message to consumers who are ready to enjoy the product.