Häagen-Dazs' Hanabi Bar Shares a Fireworks Show Inspired by Its Juicy Bar
Laura McQuarrie — June 6, 2018 — Marketing
References: haagen-dazs.co.jp & japantrends
For just a few days in Japan, Häagen-Dazs opened a Hanabi Bar where people had the chance to enjoy a complimentary sample of the Häagen-Dazs Juicy Bar, along with a digital fireworks show inspired by the vibrant frozen treat.
Those who arrived dressed in pink, the same color as the frozen treat, were treated to a free entry ticket to the observation deck based on a first-come, first-served basis. The five-minute protection mapped digital fireworks show was shared four times per hour, which gave guests plenty of time to enjoy their refreshment from Häagen-Dazs and take in the views of Tokyo at night.
Häagen-Dazs has previously experimented with different kinds of lounges, and this one was especially intriguing for those who wanted to be treated to a different view of the city, high above sea level.
Those who arrived dressed in pink, the same color as the frozen treat, were treated to a free entry ticket to the observation deck based on a first-come, first-served basis. The five-minute protection mapped digital fireworks show was shared four times per hour, which gave guests plenty of time to enjoy their refreshment from Häagen-Dazs and take in the views of Tokyo at night.
Häagen-Dazs has previously experimented with different kinds of lounges, and this one was especially intriguing for those who wanted to be treated to a different view of the city, high above sea level.
2.6
Score
Popularity
Activity
Freshness
