This year, Häagen-Dazs is turning 60 and the ice cream brand is celebrating by sharing not just special frozen treats but also interactive product packaging and exclusive experiences. In shops, Häagen-Dazs will be sharing an exclusive Birthday Cake ice cream flavor, which can be purchased by the cup, cone or take-home pint—or enjoyed in a decadent Birthday Cake Dazzler Sundae. The flavor combines a vanilla cake batter ice cream base with classic yellow cake pieces, brownie batter frosting swirls and rainbow birthday sprinkles.
For those with a sweet tooth who can't visit one of the shops, Häagen-Dazs is introducing special edition packaging for some of its classic flavors. With this packaging, Snapcodes give ice cream lovers the chance to step inside a life-size, augmented reality ice cream container.
Image Credit: Häagen-Dazs