What is the trend of interactive packaging?

Creating packaging with interactive elements, such as Snapcodes, to engage customers in unique experiences.

What is the trend of augmented reality?

Incorporating augmented reality technology into product packaging to provide immersive and interactive brand experiences.

What is the trend of limited edition products?

Introducing special edition flavors and packaging to celebrate milestones and create excitement around the brand.

What are the implications for the food and beverage industry?

Leveraging interactive packaging and limited edition products to enhance customer engagement and loyalty in the food and beverage industry.

What are the implications for the confectionery industry?

Utilizing augmented reality technology in packaging to differentiate confectionery products and create memorable consumer experiences.

What are the implications for the retail industry?

Exploring interactive packaging and limited edition items to drive foot traffic and increase sales in the retail industry.

Interactive Birthday Dessert Pints : special frozen treat

Interactive Birthday Dessert Pints

Convenient Indulgence Ice Creams Image 1

Häagen-Dazs' Special Frozen Treat Containers Share Snapcodes

Laura McQuarrie — June 20, 2020 — Lifestyle

References: foodsided

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This year, Häagen-Dazs is turning 60 and the ice cream brand is celebrating by sharing not just special frozen treats but also interactive product packaging and exclusive experiences. In shops, Häagen-Dazs will be sharing an exclusive Birthday Cake ice cream flavor, which can be purchased by the cup, cone or take-home pint—or enjoyed in a decadent Birthday Cake Dazzler Sundae. The flavor combines a vanilla cake batter ice cream base with classic yellow cake pieces, brownie batter frosting swirls and rainbow birthday sprinkles.

For those with a sweet tooth who can't visit one of the shops, Häagen-Dazs is introducing special edition packaging for some of its classic flavors. With this packaging, Snapcodes give ice cream lovers the chance to step inside a life-size, augmented reality ice cream container.

Image Credit: Häagen-Dazs

Trend Themes

Interactive Packaging — Creating packaging with interactive elements, such as Snapcodes, to engage customers in unique experiences.
Augmented Reality — Incorporating augmented reality technology into product packaging to provide immersive and interactive brand experiences.
Limited Edition Products — Introducing special edition flavors and packaging to celebrate milestones and create excitement around the brand.

Industry Implications

Food and Beverage — Leveraging interactive packaging and limited edition products to enhance customer engagement and loyalty in the food and beverage industry.
Confectionery — Utilizing augmented reality technology in packaging to differentiate confectionery products and create memorable consumer experiences.
Retail — Exploring interactive packaging and limited edition items to drive foot traffic and increase sales in the retail industry.

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