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Top 40 Interactive Ideas in May

From Artful Body Wash Galleries to Clean-Air Bars

— May 26, 2018 — Marketing
When it comes to engaging both existing and prospective customers, the May 2018 interactive ideas show brands turning to unique pop-ups, apps and campaigns that emphasize mindfulness. Some of the top examples of this include Ketel One launching a plant-filled bar space in London and Sombra Mezcal choosing to host a virtual cocktail competition to showcase its commitment to sustainability.

While some brands are leveraging cutting-edge augmented reality technology and NFC chips to help consumers unlock exclusive experiences, others are turning to the aid of voice assistants for marketing. To promote the return of one of its TV series, Channel 4 launched a campaign that has people to interact with either Google Assistant or Amazon Alexa. Similarly, Virgin Trains now lets passengers place their ticket order via Alexa-enabled devices, which are also equipped to answer various questions about its transportation service.
6.3
Score
Popularity
Activity
Freshness
41
Voice-Ordered Train Tickets
Voice-Ordered Train Tickets
Virgin Trains is Now Selling Tickets Via Amazon Alexa
<
40
App-Connected Cyberbullying Campaigns
App-Connected Cyberbullying Campaigns
Shazam Created Inaudible Sounds to Help "Unmute Daniel"
<
39
Artful Body Wash Galleries
Artful Body Wash Galleries
Suave's 'Under Your Nose' Presents Personal Care Products as Art
<
38
Insect-Sized VR Experiences
Insect-Sized VR Experiences
Haagen-Dazs Created 'The Extraordinary Honey Bee' VR Experience
<
37
AR Festival Merch Shops
AR Festival Merch Shops
At Coachella, American Express Unveiled a Shoppable AR Experience
<
36
River-Focused AR Experiences
River-Focused AR Experiences
The WWF Free Rivers AR is Meant to Educate About Water and Life
<
35
City-Celebrating Soda Cans
City-Celebrating Soda Cans
The Limited-Edition Coca-Cola Sleek Can Shares AR Experiences
<
34
Social Media-Savvy Escalators
Social Media-Savvy Escalators
In an Attempt to Humanize Technology, KONE's Escalator Has Twitter
<
33
Sultry Movie Character Cocktails
Sultry Movie Character Cocktails
The Magic Mike Cocktail at Pacific Hideaway Comes with a Surprise
<
32
Voice-Activated TV Campaigns
Voice-Activated TV Campaigns
Channel 4 Launched 'The Human Test' to Promote Its Humans TV Series
<
31
Contactless Donation Screens
Contactless Donation Screens
The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
<
30
Blind Beer-Tasting Campaigns
Blind Beer-Tasting Campaigns
Meantime Brewing Shared 20,000 Free Pints of Unbranded Beer
<
29
Incentivized Reusable Bags
Incentivized Reusable Bags
Tesco's Unforgettable Bag Rewards Conscious Consumers with Discounts
<
28
Responsive Beauty Shops
Responsive Beauty Shops
The Shiseido Flagship Boasts a Next-Gen Counter and Consulation Mirror
<
27
Biscuit Brand Board Games
Biscuit Brand Board Games
'Milka Biscuit Run' is a Board Game Featuring Advertising Characters
<
26
Hilarious Spring Cleaning Campaigns
Hilarious Spring Cleaning Campaigns
SpongeTowels Polished the Streets of Toronto on April 27th
<
25
Feed-Balancing Social Campaigns
Feed-Balancing Social Campaigns
Vice is Asking People to 'Like What You Hate' on Facebook
<
24
Voice Assistant Coupons
Voice Assistant Coupons
Google and Target Collaborated on a Voice Coupon for Google Assistant
<
23
Promotional AR Pets
Promotional AR Pets
Three's 'Puggerfly' Mascot is the First-Ever Augmented Reality Snapchat Pet
<
22
Rewarding NFC Sneakers
Rewarding NFC Sneakers
Nike's Limited-Edition Sneakers Share Perks with NikePlus Members
<
21
Gamified Cleanup Events
Gamified Cleanup Events
Pokemon Go is Hosting a Garbage Collection Event for Earth Day
<
20
Digital Product Labs
Digital Product Labs
Lush Cosmetics' 'Lush Labs' Connects Consumers to Products in R&D
<
19
Japanese Dessert Pop-Ups
Japanese Dessert Pop-Ups
The Haagen-Daaz Sabo Pop-Up Fuses Ice Cream, Traditional Sweets and Tea
<
18
Race-Themed Free Webcomic Experiences
Race-Themed Free Webcomic Experiences
The We Race Comic is Sponsored by Scuderia Ferrari
<
17
Social Media Queueing Campaigns
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
<
16
Empowering Stacked Shoes
Empowering Stacked Shoes
Converse's All Star Lifts Support Artists and Empowers the Community
<
15
Multi-Sensory Fabric Pop-Ups
Multi-Sensory Fabric Pop-Ups
Hermes' 'Silk Mix' Shares Experiences Centered Around Luxury Silk
<
14
Festival-Integrated Voice Assistants
Festival-Integrated Voice Assistants
Google's Talk to Coachella Keeps Users Close to the Festival
<
13
Robotic Museum Guides
Robotic Museum Guides
The Smithsonian is Introducing Pepper as a New Guide for Guests
<
12
Virtual Cocktail Competitions
Virtual Cocktail Competitions
Sombra Mezcal is Hosting a Sustainable Cocktail Competition
<
11
Customizable Mystic Phone Cases
Customizable Mystic Phone Cases
Google Has Partnered With the Broadbent Sisters for its Live Cases
<
10
Zero-Waste Cafe Pop-Ups
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
<
9
High-Fashion VR Experiences
High-Fashion VR Experiences
Balmain's Store Design by Olivier Rousteing Shares "My City of Lights"
<
8
Shoppable Fashion Storefronts
Shoppable Fashion Storefronts
Fred Segal and Mastercard Created a 'Rock ‘n Roll Holy Land'
<
7
Interactive AR Messengers
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
<
6
AR Unboxing Experiences
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
<
5
Clean-Air Bars
Clean-Air Bars
Ketel One Vodka is Launching an Eco, Plant-Filled Drinking Space
<
4
Streetside Jewelry Brand Campaigns
Streetside Jewelry Brand Campaigns
The #TiffanyBlue Campaign Coats NYC Streets in an Iconic Color
<
3
Branded Avatar Outfits
Branded Avatar Outfits
Hollister Created a Spring Collection of Bitmoji Outfits for Snapchat Users
<
2
Luxurious Music Festival Tents
Luxurious Music Festival Tents
Marriott's Luxe Temporary Dwellings are Lush, Cozy & Exclusive
<
1
Experiential Beauty Activations
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
<