Many consumers know that it is beneficial to the environment to swap a single-use plastic bag for a reusable one and to support people for putting the simple act into practice, Tesco created 'The Unforgettable Bag.'
While opting to shop with a reusable bag leaves conscious consumers with a sense that they are doing their part for the environment, Tesco set up a way to incentivize even more shoppers to make the switch to eco-friendly shopping practices. The Unforgettable Bag boasts a design that represents an at-risk ocean animal, as well as a barcode that can be scanned for a discount at the checkout counter.
As there are more than a trillion plastic bags produced every year, this simple initiative has the potential to prevent turtles, fish, whales and other creates from being impacted by the damages of ocean plastic.
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