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16 Examples of Climate-Conscious Marketing

From Eco Print Magazines to Climate Solution Ads

— September 25, 2019 — Eco
These climate-conscious marketing examples range from eco culture magazines to celebrity-backed climate change PSAs. With climate change conversations at the forefront of politics, brands are taking notice with traditional commercials, in-game ads and social media initiatives that boast a sustainable message.

While examples like Atmos -- a biannual magazine exploring topics like art, design and fashion through a climate-focused lens -- take traditional print media to new heights, others like Extinction Rebellion's posters bring attention to environmental and animal welfare issues through vivid, street art graphics.

Other climate-conscious marketing examples include World Wildlife Fund's #TooLaterGram social media campaign that partners with influencers to show viewers what would happen to travel photos with the planet's depleting environment, along with Tesco's Unforgettable Bag program which rewards sustainable customers.
Humorous Electric-Forward Car Campaigns
Humorous Electric-Forward Car Campaigns
Veloz Taps Arnold Schwarzenegger for an Eco-Friendly Ad
Supply Chain-Focused Films
Supply Chain-Focused Films
'REBBL With a Cause' Spotlights the Importance of Ethical Sourcing
Science-Focused Youth Programming
Science-Focused Youth Programming
The Brain Scoop YouTube Channel Centers Around Natural History
Celebrity-Led Climate Change PSAs
Celebrity-Led Climate Change PSAs
This George Clooney PSA Approaches a Sensitive Topic with Humor
Immersive Amazon Rainforest Apps
Immersive Amazon Rainforest Apps
Time Has Created a Mixed Reality App Putting Users in the Amazon
Natural Climate Solution Campaigns
Natural Climate Solution Campaigns
Greta Thunberg & The Guardian Launched the #NatureNow Campaign
Recycled Content Advertisements
Recycled Content Advertisements
Everybody.World's Trash Tee Ad Uses "Recycled" Audio and Video
Living Seawall Projects
Living Seawall Projects
Volvo is Supporting Ocean Conservation by Recreating a Natural Environment
Heat-Mapped Awareness Campaigns
Heat-Mapped Awareness Campaigns
WWF France's Arctic Snap Map Hotspot Highlighted Global Warming
Incentivized Reusable Bags
Incentivized Reusable Bags
Tesco's Unforgettable Bag Rewards Conscious Consumers with Discounts
Conservation Gaming Campaigns
Conservation Gaming Campaigns
Minecraft's Update Aquatic Helps Players Support Real Oceans
Deceiving Environmental Campaigns
Deceiving Environmental Campaigns
The World Wildlife Fund launched #TooLaterGram
Charitable Running Collaborations
Charitable Running Collaborations
adidas and Parley Take Action to Protect our Oceans
Climate-Conscious Culture Magazines
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
Eco-Friendly Parcel Delivery Campaigns
Eco-Friendly Parcel Delivery Campaigns
Sendle Released Limited-Edition Climate Awareness Stickers
Arty Climate Change Posters
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art