Science-Focused Youth Programming

The Brain Scoop YouTube Channel Centers Around Natural History

Brain Scoop is an educational and interactive YouTube channel that is hosted by Emily, the Chief Curiosity Correspondent for the Field Museum in Chicago. The host takes viewers behind the cultural institution's various exhibits and shows them what goes into preserving artifacts while also discussing various natural history topics.

In addition to behind-the-scenes looks at the Field Museum in Chicago, Emily hosts Q & A segments along with pop culture-themed episodes like a recent taxidermy discussion with The Bachelor's Kendall Long. The reality tv personality gained attention for her love of preserved animals during Season 22 of the series.

Additional Brain Scoop episodes to note include segments like 'What Fossils Reveal About Climate Change,' 'The Animal Sound Library' and 'The Case for Saving Parasites' among others.

Science-focused Youth Programming
Opportunity for educational institutions and media companies to create engaging and interactive content that promotes science education among young audiences.
Interactive Youtube Channels
Opportunity for content creators and brands to develop interactive YouTube channels that offer behind-the-scenes access, Q&A sessions, and pop culture-themed episodes to engage viewers.
Exploring Natural History Topics
Opportunity for museums and educational platforms to showcase natural history topics through online videos and interactive content, providing in-depth insights to viewers.

Industries Being Reshaped

Education
Disruptive innovation opportunity for educational institutions to leverage online platforms and interactive content to enhance science education for youth.
Media
Disruptive innovation opportunity for media companies to create interactive and educational content targeting young audiences interested in science and natural history.
Museums
Disruptive innovation opportunity for museums to use online platforms like YouTube to engage viewers and expand the reach of their exhibits and educational content.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 9%
Activity 27%
Freshness 9%

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