To bring attention to the fact that its Trash Tee is a t-shirt made from 100% materials, Everybody.World created an entire commercial based on the same premise, using recycled audio and video clips.
The ad combines stock footage that's over a decade old with audio clips from the 1950s, which gives the entire video a retro feel. In any instances where new footage was needed, the brand shot footage on vintage Kodak film to create continuity.
Everybody.World's Trash Tee is a product that's made from 100% processed waste cotton fibers, helping to give new life to a material that other companies see no value in. In addition to highlighting the eco-friendly product, the advertisement also spotlights the people behind the brand and its philosophy.