'REBBL With a Cause' Spotlights the Importance of Ethical Sourcing
Laura McQuarrie — August 26, 2019 — Marketing
References: rebbl.co & prnewswire
REBBL With a Cause is a new short film from plant-based beverage brand REBBL that focuses on the sourcing of a single ingredient from the Peruvian Amazon and the ripple effect it has on the local community. The film follows the story of the Brazil nut, which can be found in REBBL's Banana Nut Protein beverage, and how the ethical sourcing of this ingredient helps to fight human trafficking and climate change.
In the film, viewers follow a team from REBBL and the anti-human trafficking nonprofit Not for Sale, which is the brand's nonprofit partner of choice. The short film centered on the supply chain is narrated by Ruby Rose, who is passionate about being a voice for the brand's amiable mission.
In the film, viewers follow a team from REBBL and the anti-human trafficking nonprofit Not for Sale, which is the brand's nonprofit partner of choice. The short film centered on the supply chain is narrated by Ruby Rose, who is passionate about being a voice for the brand's amiable mission.
Trend Themes
1. Ethical Sourcing Films - Opportunity for brands to highlight their commitment to ethical sourcing through storytelling and film.
2. Sustainable Supply Chain - Emphasizing the importance of sustainable and responsible sourcing practices to address climate change and social issues.
3. Partnership with Nonprofits - Collaborating with nonprofit organizations to create impactful films that bring attention to various supply chain challenges and solutions.
Industry Implications
1. Plant-based Beverages - Opportunity for beverage brands to showcase their sustainably sourced ingredients and their efforts in supporting local communities.
2. Film and Entertainment - Creating engaging films that shed light on ethical sourcing practices can captivate and educate audiences, fostering greater awareness and appreciation.
3. Nonprofit Organizations - Partnering with brands to create films that amplify the missions and causes supported by nonprofit organizations and attract wider support.
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