Arnold Schwarzenegger stars in this humorous car campaign by electric vehicle organization Veloz.
The ad has a cause and that is to bring more eco-conscious modes of transportation to the state of California and others. For one, it attempts to sway consumers to opt in for an electric car when purchasing a vehicle because it is better both for the environment and their health. Secondly, the car campaign is also intended to capture the attention of automakers and entice them to produce more affordable options for their customer base.
Veloz' sustainability-focused car campaign is part of the coalition's 'Kicking Gas' and 'Electric for All' initiative. The fact that it initiated Arnold Schwarzenegger for this tongue-in-cheek ad is surely a sign of how humor can be used to talk about serious topics.